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題名 Contextual factors and continuance intention of mobile services
作者 Liang, Ting-Peng;Ling, Y.-L.;Yeh, Yeh Y.-H.;Lin, B.
梁定澎
貢獻者 資管系
關鍵詞 Mobile service; Task technology fit; Theory of planned behaviour; TPB; TTF; Use context; Mobile commerce; Mobile devices; Mobile telecommunication systems
日期 2013
上傳時間 21-五月-2015 17:30:36 (UTC+8)
摘要 Mobile applications that allow users to perform activities on their mobile devices have attracted a substantial amount of attention in mobile commerce. The use of these application services (called mobile services) may be affected by contextual factors. In this paper, we investigate how contextual factors such as time pressure, location and other concurrent task may affect the intention to use a mobile service. A theoretical framework that combines Theory of Planned Behaviour (TPB) and Task-Technology Fit (TTF) and an empirical study was conducted. The results show that: 1) a higher degree of TTF resulted in a more positive attitude towards using a mobile service; 2) perceived behavioural control had a positive effect on user`s intention to use communication, entertainment and data application services; 3) social norms affected the intention to use only in transaction-related applications; 4) contextual factors had moderating effects on the intention to use. Copyright © 2013 Inderscience Enterprises Ltd.
關聯 International Journal of Mobile Communications, 11(4), 313-329
資料類型 article
DOI http://dx.doi.org/10.1504/IJMC.2013.055746
dc.contributor 資管系
dc.creator (作者) Liang, Ting-Peng;Ling, Y.-L.;Yeh, Yeh Y.-H.;Lin, B.
dc.creator (作者) 梁定澎zh_TW
dc.date (日期) 2013
dc.date.accessioned 21-五月-2015 17:30:36 (UTC+8)-
dc.date.available 21-五月-2015 17:30:36 (UTC+8)-
dc.date.issued (上傳時間) 21-五月-2015 17:30:36 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/75282-
dc.description.abstract (摘要) Mobile applications that allow users to perform activities on their mobile devices have attracted a substantial amount of attention in mobile commerce. The use of these application services (called mobile services) may be affected by contextual factors. In this paper, we investigate how contextual factors such as time pressure, location and other concurrent task may affect the intention to use a mobile service. A theoretical framework that combines Theory of Planned Behaviour (TPB) and Task-Technology Fit (TTF) and an empirical study was conducted. The results show that: 1) a higher degree of TTF resulted in a more positive attitude towards using a mobile service; 2) perceived behavioural control had a positive effect on user`s intention to use communication, entertainment and data application services; 3) social norms affected the intention to use only in transaction-related applications; 4) contextual factors had moderating effects on the intention to use. Copyright © 2013 Inderscience Enterprises Ltd.
dc.format.extent 284664 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) International Journal of Mobile Communications, 11(4), 313-329
dc.subject (關鍵詞) Mobile service; Task technology fit; Theory of planned behaviour; TPB; TTF; Use context; Mobile commerce; Mobile devices; Mobile telecommunication systems
dc.title (題名) Contextual factors and continuance intention of mobile services
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.1504/IJMC.2013.055746
dc.doi.uri (DOI) http://dx.doi.org/10.1504/IJMC.2013.055746