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題名 跨境電商環境下物流企業的業務發展策略-以中国邮政為例
The Business Development Strategy of Logistics Enterprises in Cross-border Ecommerce - Case Study of China Post作者 林書弘
Lin, Stanley貢獻者 吳文傑
Wu, Jack
林書弘
Lin, Stanley關鍵詞 跨境電子商務
物流
中國郵政
商業發展策略
cross-border ecommerce
logistics
China Post
business development strategy日期 2014 上傳時間 1-七月-2015 14:47:57 (UTC+8) 摘要 跨境電商環境下物流企業的業務發展策略-以中国邮政為例
After Chinese domestic ecommerce boom in the mid-2000s, cross-border ecommerce has become the hot topic and big trend in recent years. As one of the important part of ecommerce, logistics service providers also face some difficulties in changing from the domestic to cross-border e-commerce. The study starts from the business development trend and in view of postal express player to seek the effective strategies. For example, they should set up different strategies for different target customers and provide tailor-made products, establish the overseas warehouse for global network expansion, work with the government and participate in the pilot cities of cross-border ecommerce, design convenient and efficient customs clearance system, further improve the terminal network and customer service system, and finally create a better industrial atmosphere with the cross-border ecommerce practitioners and rejuvenate the postal express and logistics enterprises in business development.
1. Introduction 1 1.1 The research background and significance 1 1.2 Scholars’ research on the development strategy of logistics enterprises 6 1.3 Research content and method 8 2. The overview and problems of cross-border e-commerce development 9 2.1 Cross-border e-commerce and its development 9 2.2 The major problems of cross-border e-commerce businessdevelopment 18 3. Theoretical analysis of the development of electronic commerce 22 3.1 The SWOT analysis of cross-border e-commerce development 22 3.2 A PEST analysis of cross-border e-commerce logistics development 26 4. The experiences and enlightenmentfrom American express logistics enterprises 錯誤! 尚未定義書籤。 4.1 The experiences from postal express and logistics enterprises 30 4.2 The enlightment from foreign express logistics enterprises 32 5. The business development strategy of postal logistics enterprise 35 5.1 General thinking 35 5.2 Target market selection 35 5.3 The strategy of constructing the port of entry and platform 36 5.4 Product strategy 47 5.5 Global network strategy 49 5.6 Service optimization strategy 53 5.7 The strategy of personnel training and team setup 55 6. Conclusion and outlook 59 Reference 62參考文獻 [1] Xu Chuan-fang. The preliminary study on small cross-border trade e-commerce tax issues [J] business review, 2013, 01 -200-201. [2] Shu-yan Cao and Zhen-xin Lee. Third party logistics mode study [J]. Journal of electronic commerce, 2013 01:23 to 25. [3] Wen-jin Wen. The study on third-party payment agency cross-border electronic payments in foreign exchange management [J]. North China financial, 2013,-01-44-47. [4] Fang Lee. Cross-border C2C e-commerce [J]. Journal of international tax collection and administration law expo (bi-monthly), 2013, 06: 148-149. [5]Yun-Bo Chen. The study under international development trend of ecommerce in China [J]. J, 2013, 13:295 + 259. [6] Fang Chen. The research on customs` supervision for cross-border online shopping [D].Fudan University, 2011. [7] Kun-peng Wang. Resolution on the theory of cross-border e-commerce [D].Zhengzhou University, 2012. [8] Shan-shan Qi. The research on the profit model of manufacturing enterprises’ ecommerce [D].YanshanUniversity, 2012. [9] Ling Liu. The research on GY international’s e-commerce strategy planning [D]. University of Electronic Science and Technology of China, 2004. [10] Yanna Xu. The concept and recognition rules under the background of e-commerce standing [D]. East China institute of political science and law, 2004. [11] Zheng-gang Lu. The research on the impact of cross-border e-commerce to the international taxation system [D]. Dalian maritime university, 2003. [12] Ying-nan Zhou. Theory on cross-border on-line international income tax under the e-business environment [D]. Dalian maritime university, 2006. [13] Yubao Tian. The research on the value-added process of international ecommerce value chain [D].Shenyang University of Technology, 2007. [14] Ying Tang. The research on applicable law issues of international e-commerce [D].China University of Political Science and Law, 2007. [15] Wei Wang. The analysis of ecommerce to improve competitive advantage of business trade [D].Shandong University 2007. [16]XueFeng Li. International ecommerce operation mechanism and effect research [D]. Shenyang University of Technology, 2008. [17] Bao-zhe Liu. The research on building up international ecommerce value chain [D].Shenyang University of technology, 2008. [18] Ling You. The research on cross-border e-commerce tax collection and administration law problems [D].Southwest University of Finance and Economics, 2008. [19] Na Geng. The research on international e-commerce to small and medium-sized enterprises’ international competitiveness in Liaoning province [D].Shenyang University of technology, 2009. [20] Hai-Sheng Cao. E-commerce tax collection and administration system research [D]. Dong Hua University, 2012. [21] Maio Fu. The difficulties and strategies of China`s cross-border electronic banking [J]. Journal of Lingnan2004, 12:65-68. [22] Guo-jun Cai. Introduction to international e-commerce in international trade and the impact of China`s foreign trade enterprise strategy [J]. Journal of popular science and technology, 2004, production potentials: 43-45. [23] Xiao-hong Chen. E-business contribution to economic growth of the evaluation and control research [29]. Donghua University, 2011. [24]Lilian Edwards and CarolineWilson. Redress Alternative Dispute Resolution in EU Cross-Border E-Commerce Transactions [J].International Review of Law Computers & Technology, 2013-03:28-30. [25] Kwok-yan Lam, Siu-leung Chung, Ming Gu, and Jia-guang Sun. Security middleware for enhancing interoperability of Public Key [J]. Computers & Security, 2003-02-26-27. [26] Anonymous.US Global Mail; US Global Mail Enters into Distribution Agreement with Vine Global Solutions, [J]. Science Letter-2009-04:21-23. [27]Caroline first-brook. Transnational mergers and acquisitions: how to beat the odds of disaster [J]. Journal of Business Strategy-2007-02:81-82. [28]G.E. Hop-.M.C.M. Mourits-R.Slager,A.G.J.M. Oude L-an-sink-H.W. Prospects for cost reductions from relaxing additional cross-border measures related [J]. Preventive Veterinary Medicine-2012-04:57-58. [29] Juan Liu. Small cross-border trade after the rise of e-commerce and development to explore - financial crisis era of e-commerce and logistics service innovation [J]. Foreign economic and trade practice, 2012, 11:89-92. [30] Jianling Chen.Solution on consumers to cross-border e-commerce dispute [J]. Journal of Capital Normal University (social science edition), 2012, 11:154-156. [31] Society committee of Beijing. Focus on cross-border e-commerce development [J]. Journal of Beijing, 2012, 11:28 and 29. [32]Cong Wang, Qing Ma, and Yi Liu. Small cross-border e-commerce analysis [J]. Value engineering, 2012, 32:180-181. [33] Jia-min Liu. The export e-commerce customs supervision mode with business to consumer (B2C) e-commerce [34]Zhang Peng. International e-commerce development environment analysis [J]. Market weekly (logistics), 2007, 11:50-51. [35] Jian Zhe Yang.Research on the development strategy of international e-commerce in China [J]. Journal of world economic studies, 2008, 10:37-41 + 88. [36] Feng Wang. The main barrier to the development of international e-commerce and China`s response [J]. Foreign economic and trade practice, 2009:82-85. [37]Roger Frock. Changing How the World Does Business: Fedex`s Incredible Journey to Success - The Inside Story, 2008. [38] Vincent Ferng. The world`s largest logistics company, distribution expert, UPS [D]. Shanghai University of Finance and Economics Press, 2007. 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
101933023
103資料來源 http://thesis.lib.nccu.edu.tw/record/#G0101933023 資料類型 thesis dc.contributor.advisor 吳文傑 zh_TW dc.contributor.advisor Wu, Jack en_US dc.contributor.author (作者) 林書弘 zh_TW dc.contributor.author (作者) Lin, Stanley en_US dc.creator (作者) 林書弘 zh_TW dc.creator (作者) Lin, Stanley en_US dc.date (日期) 2014 en_US dc.date.accessioned 1-七月-2015 14:47:57 (UTC+8) - dc.date.available 1-七月-2015 14:47:57 (UTC+8) - dc.date.issued (上傳時間) 1-七月-2015 14:47:57 (UTC+8) - dc.identifier (其他 識別碼) G0101933023 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/76195 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 101933023 zh_TW dc.description (描述) 103 zh_TW dc.description.abstract (摘要) 跨境電商環境下物流企業的業務發展策略-以中国邮政為例 zh_TW dc.description.abstract (摘要) After Chinese domestic ecommerce boom in the mid-2000s, cross-border ecommerce has become the hot topic and big trend in recent years. As one of the important part of ecommerce, logistics service providers also face some difficulties in changing from the domestic to cross-border e-commerce. The study starts from the business development trend and in view of postal express player to seek the effective strategies. For example, they should set up different strategies for different target customers and provide tailor-made products, establish the overseas warehouse for global network expansion, work with the government and participate in the pilot cities of cross-border ecommerce, design convenient and efficient customs clearance system, further improve the terminal network and customer service system, and finally create a better industrial atmosphere with the cross-border ecommerce practitioners and rejuvenate the postal express and logistics enterprises in business development. en_US dc.description.abstract (摘要) 1. Introduction 1 1.1 The research background and significance 1 1.2 Scholars’ research on the development strategy of logistics enterprises 6 1.3 Research content and method 8 2. The overview and problems of cross-border e-commerce development 9 2.1 Cross-border e-commerce and its development 9 2.2 The major problems of cross-border e-commerce businessdevelopment 18 3. Theoretical analysis of the development of electronic commerce 22 3.1 The SWOT analysis of cross-border e-commerce development 22 3.2 A PEST analysis of cross-border e-commerce logistics development 26 4. The experiences and enlightenmentfrom American express logistics enterprises 錯誤! 尚未定義書籤。 4.1 The experiences from postal express and logistics enterprises 30 4.2 The enlightment from foreign express logistics enterprises 32 5. The business development strategy of postal logistics enterprise 35 5.1 General thinking 35 5.2 Target market selection 35 5.3 The strategy of constructing the port of entry and platform 36 5.4 Product strategy 47 5.5 Global network strategy 49 5.6 Service optimization strategy 53 5.7 The strategy of personnel training and team setup 55 6. Conclusion and outlook 59 Reference 62 - dc.description.tableofcontents 1. Introduction 1 1.1 The research background and significance 1 1.2 Scholars’ research on the development strategy of logistics enterprises 6 1.3 Research content and method 8 2. The overview and problems of cross-border e-commerce development 9 2.1 Cross-border e-commerce and its development 9 2.2 The major problems of cross-border e-commerce businessdevelopment 18 3. Theoretical analysis of the development of electronic commerce 22 3.1 The SWOT analysis of cross-border e-commerce development 22 3.2 A PEST analysis of cross-border e-commerce logistics development 26 4. The experiences and enlightenmentfrom American express logistics enterprises 錯誤! 尚未定義書籤。 4.1 The experiences from postal express and logistics enterprises 30 4.2 The enlightment from foreign express logistics enterprises 32 5. The business development strategy of postal logistics enterprise 35 5.1 General thinking 35 5.2 Target market selection 35 5.3 The strategy of constructing the port of entry and platform 36 5.4 Product strategy 47 5.5 Global network strategy 49 5.6 Service optimization strategy 53 5.7 The strategy of personnel training and team setup 55 6. Conclusion and outlook 59 Reference 62 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0101933023 en_US dc.subject (關鍵詞) 跨境電子商務 zh_TW dc.subject (關鍵詞) 物流 zh_TW dc.subject (關鍵詞) 中國郵政 zh_TW dc.subject (關鍵詞) 商業發展策略 zh_TW dc.subject (關鍵詞) cross-border ecommerce en_US dc.subject (關鍵詞) logistics en_US dc.subject (關鍵詞) China Post en_US dc.subject (關鍵詞) business development strategy en_US dc.title (題名) 跨境電商環境下物流企業的業務發展策略-以中国邮政為例 zh_TW dc.title (題名) The Business Development Strategy of Logistics Enterprises in Cross-border Ecommerce - Case Study of China Post en_US dc.type (資料類型) thesis en dc.relation.reference (參考文獻) [1] Xu Chuan-fang. The preliminary study on small cross-border trade e-commerce tax issues [J] business review, 2013, 01 -200-201. [2] Shu-yan Cao and Zhen-xin Lee. Third party logistics mode study [J]. Journal of electronic commerce, 2013 01:23 to 25. [3] Wen-jin Wen. The study on third-party payment agency cross-border electronic payments in foreign exchange management [J]. North China financial, 2013,-01-44-47. [4] Fang Lee. Cross-border C2C e-commerce [J]. Journal of international tax collection and administration law expo (bi-monthly), 2013, 06: 148-149. [5]Yun-Bo Chen. The study under international development trend of ecommerce in China [J]. J, 2013, 13:295 + 259. [6] Fang Chen. The research on customs` supervision for cross-border online shopping [D].Fudan University, 2011. [7] Kun-peng Wang. Resolution on the theory of cross-border e-commerce [D].Zhengzhou University, 2012. [8] Shan-shan Qi. The research on the profit model of manufacturing enterprises’ ecommerce [D].YanshanUniversity, 2012. [9] Ling Liu. The research on GY international’s e-commerce strategy planning [D]. University of Electronic Science and Technology of China, 2004. [10] Yanna Xu. The concept and recognition rules under the background of e-commerce standing [D]. East China institute of political science and law, 2004. [11] Zheng-gang Lu. The research on the impact of cross-border e-commerce to the international taxation system [D]. Dalian maritime university, 2003. [12] Ying-nan Zhou. Theory on cross-border on-line international income tax under the e-business environment [D]. Dalian maritime university, 2006. [13] Yubao Tian. The research on the value-added process of international ecommerce value chain [D].Shenyang University of Technology, 2007. [14] Ying Tang. The research on applicable law issues of international e-commerce [D].China University of Political Science and Law, 2007. [15] Wei Wang. The analysis of ecommerce to improve competitive advantage of business trade [D].Shandong University 2007. [16]XueFeng Li. International ecommerce operation mechanism and effect research [D]. Shenyang University of Technology, 2008. [17] Bao-zhe Liu. The research on building up international ecommerce value chain [D].Shenyang University of technology, 2008. [18] Ling You. The research on cross-border e-commerce tax collection and administration law problems [D].Southwest University of Finance and Economics, 2008. [19] Na Geng. The research on international e-commerce to small and medium-sized enterprises’ international competitiveness in Liaoning province [D].Shenyang University of technology, 2009. [20] Hai-Sheng Cao. E-commerce tax collection and administration system research [D]. Dong Hua University, 2012. [21] Maio Fu. The difficulties and strategies of China`s cross-border electronic banking [J]. Journal of Lingnan2004, 12:65-68. [22] Guo-jun Cai. Introduction to international e-commerce in international trade and the impact of China`s foreign trade enterprise strategy [J]. Journal of popular science and technology, 2004, production potentials: 43-45. [23] Xiao-hong Chen. E-business contribution to economic growth of the evaluation and control research [29]. Donghua University, 2011. [24]Lilian Edwards and CarolineWilson. Redress Alternative Dispute Resolution in EU Cross-Border E-Commerce Transactions [J].International Review of Law Computers & Technology, 2013-03:28-30. [25] Kwok-yan Lam, Siu-leung Chung, Ming Gu, and Jia-guang Sun. Security middleware for enhancing interoperability of Public Key [J]. Computers & Security, 2003-02-26-27. [26] Anonymous.US Global Mail; US Global Mail Enters into Distribution Agreement with Vine Global Solutions, [J]. Science Letter-2009-04:21-23. [27]Caroline first-brook. Transnational mergers and acquisitions: how to beat the odds of disaster [J]. Journal of Business Strategy-2007-02:81-82. [28]G.E. Hop-.M.C.M. Mourits-R.Slager,A.G.J.M. Oude L-an-sink-H.W. Prospects for cost reductions from relaxing additional cross-border measures related [J]. Preventive Veterinary Medicine-2012-04:57-58. [29] Juan Liu. Small cross-border trade after the rise of e-commerce and development to explore - financial crisis era of e-commerce and logistics service innovation [J]. Foreign economic and trade practice, 2012, 11:89-92. [30] Jianling Chen.Solution on consumers to cross-border e-commerce dispute [J]. Journal of Capital Normal University (social science edition), 2012, 11:154-156. [31] Society committee of Beijing. Focus on cross-border e-commerce development [J]. Journal of Beijing, 2012, 11:28 and 29. [32]Cong Wang, Qing Ma, and Yi Liu. Small cross-border e-commerce analysis [J]. Value engineering, 2012, 32:180-181. [33] Jia-min Liu. The export e-commerce customs supervision mode with business to consumer (B2C) e-commerce [34]Zhang Peng. International e-commerce development environment analysis [J]. Market weekly (logistics), 2007, 11:50-51. [35] Jian Zhe Yang.Research on the development strategy of international e-commerce in China [J]. Journal of world economic studies, 2008, 10:37-41 + 88. [36] Feng Wang. The main barrier to the development of international e-commerce and China`s response [J]. Foreign economic and trade practice, 2009:82-85. [37]Roger Frock. Changing How the World Does Business: Fedex`s Incredible Journey to Success - The Inside Story, 2008. [38] Vincent Ferng. The world`s largest logistics company, distribution expert, UPS [D]. Shanghai University of Finance and Economics Press, 2007. zh_TW
