| dc.contributor.advisor | 郭維裕 | zh_TW |
| dc.contributor.advisor | Kuo, George | en_US |
| dc.contributor.author (作者) | 葛玉芬 | zh_TW |
| dc.contributor.author (作者) | Peralta, Vivian | en_US |
| dc.creator (作者) | 葛玉芬 | zh_TW |
| dc.creator (作者) | Peralta, Vivian | en_US |
| dc.date (日期) | 2014 | en_US |
| dc.date.accessioned | 1-七月-2015 14:48:58 (UTC+8) | - |
| dc.date.available | 1-七月-2015 14:48:58 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-七月-2015 14:48:58 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0102933047 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/76199 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 102933047 | zh_TW |
| dc.description (描述) | 103 | zh_TW |
| dc.description.abstract (摘要) | 有機餐食配送公司之商業計畫 | zh_TW |
| dc.description.abstract (摘要) | The Organic Food Industry worldwide is at its growing stage, farmers already discovered the advantages of becoming certified organic producers and consumers are starting to value the importance of consuming organically produced food. In Honduras, the industry is still at its embryonic stage since few farmers are able to invest time and money to obtain certification and demand is still low due to the lack of knowledge of a large number of consumers. However, there is opportunity to introduce the organic food consumption trend in Honduras which could help fight nutrition problems, such as overweight and obesity, which affect certain segments of the population. In order to analyze the feasibility of the organic diet delivery company this document presents data of the organic food market worldwide as well as information of the organic food supply and demand in Honduras. Healthy Diet Company is introduced and a business strategy is developed in order to enhance the strengths and work on fighting possible threats in that industry. A marketing strategy is also presented to ensure the correct introduction of the organic food diets to the target market to make the business successful. Finally, the Business model of the Organic diet delivery company is presented which provides the key factors needed for its success. | en_US |
| dc.description.tableofcontents | 1. Introduction 12. Overview on the Organic Food Industry 22.1. Organic Food Supply 32.2. Organic Food Demand 52.2.1. Organic Food and Healthy Lifestyle Concept 63. Overview of Organic Food Market in Honduras 83.1. Supply of Organic Food in Honduras 93.1.1. Organic Producers 93.1.2. Processing and Commercial Companies 123.1.3. Certifying Agencies 133.2. Demand of Organic Food in Honduras 143.3. SWOT Analysis of Organic Food Industry in Honduras 163.3.1. Internal Factors – Strengths and Weaknesses 163.3.2. External Factors – Opportunities and Threats 173.3.3. Competitive Forces 184. Business Strategy 204.1. Competitors Analysis 204.1.1. Panamerican School of Agriculture 204.2. Healthy Diet Company Description 214.2.1. Vision 224.2.2. Mission 224.3. Goals 234.4. Strategy and Key Success Factors 235. Marketing Strategy 285.1. Market Segmentation 285.2. Market Targeting 295.3. Marketing Mix 305.3.1. Product 305.3.2. Price 315.3.3. Place 325.3.4. Promotion 335.4. Marketing Strategy Conclusion 336. Organic Diet Delivery Business Model 356.1. Value Proposition 356.2. Customer Segments 356.3. Customer Relationship 366.4. Channels 366.5. Key Activities 376.6. Key Resources 376.7. Key Partners 386.8. Revenue Stream 406.9. Cost Structure 406.10. Business Model Conclusions 406.11. Business Model Canvas 427. Conclusion 43Reference 44 | zh_TW |
| dc.format.extent | 1189118 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0102933047 | en_US |
| dc.subject (關鍵詞) | 有機餐食 | zh_TW |
| dc.subject (關鍵詞) | 餐食配送 | zh_TW |
| dc.subject (關鍵詞) | 過重 | zh_TW |
| dc.subject (關鍵詞) | Organic Food | en_US |
| dc.subject (關鍵詞) | Diet Delivery | en_US |
| dc.subject (關鍵詞) | Overweight | en_US |
| dc.title (題名) | 有機餐食配送公司之商業計畫 | zh_TW |
| dc.title (題名) | Business Plan for an Organic Diet Delivery Company | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | • Bermudez OI, T. K. (2003). Trends in dietary patterns of Latin American populations. Cad Saude Publica, 19 Suppl 1:S87–99.• Biolatina. (04 de 2015). Biolatina Certificadora. Obtenido de http://www.biolatina.com/doc_bl/140801listados/HON-AB2-CEE-311214.pdf• Dimitri, C., & Oberholtzer, L. (2009). Marketing U.S. Organic Foods: Recent Trends From Farms to Consumers. Economic Research Service .• Honduras Central Bank. (04 de 2015). Banco Central de Honduras. Obtenido de http://www.bch.hn/• INE. (2013). XLIV Encuesta Permanente de Hogares de Propósitos Múltiples. • Larson Duyff, R. (2012). American Dietetic Association Complete Food and Nutrition Guide. New Jersey: John Wiley & Sons Inc. .• Leifert, C. (2014). Higher antioxidant and lower cadmium concentrations and lower incidence. British Journal of Nutrition , 1-18.• Ortiz Gallardo, G. (s.f.). Development of Organic Vegetables in Honduras. Mesoamerica Agropecuaria S.A.• SENASA. (April de 2015). Secretraria de Agricultura y Ganadería. Obtenido de http://www.senasa-sag.gob.hn/departamento-de-agricultura-organica/• The World Bank. (2012). Integrated Urban Water Management. Washington: The World Bank.• The World Bank. (04 de 2015). Honduras Data. Obtenido de The World Bank : http://data.worldbank.org/country/honduras• USDA. (June de 2004). Obtenido de United States Department of Agriculture : http://www.usda.gov/wps/portal/usda/usdahome?parentnav=FAQS_BYTOPIC&FAQ_NAVIGATION_ID=ORGANIC_FQ&FAQ_NAVIGATION_TYPE=FAQS_BYTOPIC&contentid=faqdetail-3.xml&edeployment_action=retrievecontent• World Health Organization . (January de 2015). World Health Organization . Obtenido de http://www.who.int/gho/countries/hnd.pdf?ua=1 | zh_TW |
