| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (作者) | 康諾亞 | zh_TW |
| dc.contributor.author (作者) | Kercher, Noah | en_US |
| dc.creator (作者) | 康諾亞 | zh_TW |
| dc.creator (作者) | Kercher, Noah | en_US |
| dc.date (日期) | 2014 | en_US |
| dc.date.accessioned | 1-七月-2015 14:50:21 (UTC+8) | - |
| dc.date.available | 1-七月-2015 14:50:21 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-七月-2015 14:50:21 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G1029330411 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/76206 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 102933041 | zh_TW |
| dc.description (描述) | 103 | zh_TW |
| dc.description.abstract (摘要) | 永續經營企業之研究 | zh_TW |
| dc.description.abstract (摘要) | The purpose for this case study was to educate the writer and readers about sustainability in business with an analysis of sustainability as it relates to some business topics like marketing, economics, accounting and entrepreneurship. The aim for the paper is to provide examples of SME’s and major corporations use of sustainability to increase value for stakeholders and society. The process involves looking at companies in Taiwan and around the world through lenses of sustainability reports, company websites and interviews. The paper also includes a local perspective of sustainability by looking at Taiwan’s AUO Optronics and the BCSD in Taiwan. (Business Council for Sustainable Development). The outcome: improved understanding of basic actions companies take to address sustainability to improve business success. | en_US |
| dc.description.tableofcontents | 1 What is Sustainability? 11.1. What Sustainability is for Business? 22. Accounting 42.1. Costing Methods 42.2. Global Reporting Initiative 53. Economics 73.1. Externalities 73.2. Market Based Instruments MBI 84. Entrepreneurship 114.1. Examples of Social Enterprises 124.2. Bottom of Pyramid 134.3. Hindustan Lever Limited 155. Marketing 175.1. Identify who your customer is – people 175.2. Identify what your customer wants—products 175.3. Determine price 185.4. Place: Retailer and Sustainability 185.5. The Packaging 195.6. Communicate sustainable commitments ---Eco labels 195.7. LEED, Taiwan’s Green Mark, and FSC 206. IKEA 217. World Business Council Sustainable Development (WBCSD) 227.1. Background 227.2. Activities 227.3. TAIWAN BCSD 237.4. Background 237.5. Regular activities 238. AU Optronics 248.1. Background 248.2. Interview with Yvonne Tai Sustainability Director at AUO April 2nd 2015 248.3. AUO History Mission and Vision 258.4. AUO and Stakeholder Priorities 258.5. CSR 278.6. Climate change 278.7. Employee Relations 289. Sustainability Conclusion and Summary 2910. Appendix 3211. References: 35 | zh_TW |
| dc.format.extent | 1266797 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G1029330411 | en_US |
| dc.subject (關鍵詞) | 永續 | zh_TW |
| dc.subject (關鍵詞) | 企業永續經營 | zh_TW |
| dc.subject (關鍵詞) | Sustainability | en_US |
| dc.subject (關鍵詞) | Sustainability in Business | en_US |
| dc.title (題名) | 永續經營企業之研究 | zh_TW |
| dc.title (題名) | Sustainability in Business: Worldwide and in Taiwan | en_US |
| dc.type (資料類型) | thesis | en |
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