| dc.contributor.advisor | 鄭至甫 | zh_TW |
| dc.contributor.advisor | Jeng, Don Jyh Fu | en_US |
| dc.contributor.author (Authors) | 陳鈺琪 | zh_TW |
| dc.contributor.author (Authors) | Jiravanichkul, Kamoltip | en_US |
| dc.creator (作者) | 陳鈺琪 | zh_TW |
| dc.creator (作者) | Jiravanichkul, Kamoltip | en_US |
| dc.date (日期) | 2014 | en_US |
| dc.date.accessioned | 1-Jul-2015 14:50:46 (UTC+8) | - |
| dc.date.available | 1-Jul-2015 14:50:46 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Jul-2015 14:50:46 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G1029330533 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/76208 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 102933053 | zh_TW |
| dc.description (描述) | 103 | zh_TW |
| dc.description.abstract (摘要) | 商務旅館營運企劃書：以資訊系統建立顧客體驗與營運效率 | zh_TW |
| dc.description.abstract (摘要) | This business plan is about a privately run business hotel in Bangkok city, which is near the BITEC exhibition center area. It includes hotel summary, market analysis, strategy and implementation summary, and financial plan analysis. It is explicit that there has been a continual growth in the number of travelers coming to Thailand, and the trend is also happening to the number of businessmen, especially in Bangkok. Together with the beginning of free-trade economic community, Asean Economic Community (ACE), there will be a great potential for the demand of accommodations to grow. To start a business hotel in this industry at early stage is a great decision. With the special features of hotel guest rooms and amenities and hotel booking management system at a reasonable charge, we will target customers with lower level budget and break the existing luxury style business hotels in the Bangkok areas. Our value propositions are the outstanding IT management system to facilitate the business operation, and the strategic location which will create great experience and form long-term relationship with customers. | en_US |
| dc.description.tableofcontents | 1. Executive Summary 11.1. Mission 31.2. Objective 31.3. Key to Success 32. Company Summary 42.1. Hotel in Brief 42.2. Hotel Location 52.3. Hotel’s Size and Capacity 62.4. Hotel Service 93. Market Analysis Summary 213.1. Business Hotel Industry 213.2. Market Size 213.3. Customer Segmentation 244. Strategy and Implementation Summary 264.1. Marketing and Sales Strategy 264.2. Competitive Analysis 294.3. Strategy Diamond Analysis 374.4. Growth Strategy 414.5. Hotel Organization Structure 425. Financial Plan 465.1. Hotel Cost and Revenue 465.2. Cash Flow Projection 54Reference 57Appendix 59 | zh_TW |
| dc.format.extent | 3454154 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G1029330533 | en_US |
| dc.subject (關鍵詞) | 商務旅館 | zh_TW |
| dc.subject (關鍵詞) | 商務旅客 | zh_TW |
| dc.subject (關鍵詞) | 地點 | zh_TW |
| dc.subject (關鍵詞) | 資訊系統 | zh_TW |
| dc.subject (關鍵詞) | QR code | zh_TW |
| dc.subject (關鍵詞) | Business Hotel | en_US |
| dc.subject (關鍵詞) | Business Travelers | en_US |
| dc.subject (關鍵詞) | Location | en_US |
| dc.subject (關鍵詞) | IT Management System | en_US |
| dc.subject (關鍵詞) | QR code | en_US |
| dc.title (題名) | 商務旅館營運企劃書：以資訊系統建立顧客體驗與營運效率 | zh_TW |
| dc.title (題名) | Business Plan for Hotel: Creating Customer Experiences and Management Efficiency by Information System | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | - Business Travelers and Their Needs. Retrieved March 9, 2015, from World hotel marketing website, http://www.worldhotelmarketing.com/blog/business-travellers-and-their-needs/- Matt Alderton. (2013, April 3). Economy has changed business travel behavior, survey shows. Retrieved from www.successfulmeetings.com//news/research-and-white-papers/economy-has-changed-business-travel-behavior,-survey-shows/- Number of visitor. Retrieved May 28, 2015, from Tourism Authority of Thailand Intelligence Center website, http://intelligencecenter.tat.or.th:8080/apex/f?p=1:22:0::NO:::- The profile of arrival travelers categorized by purposes of travelling. Retrieved March 22, 2015, from Tourism Authority of Thailand Intelligence Center website, http://intelligencecenter.tat.or.th:8080/apex/f?p=1:7:0::NO:::http://intelligencecenter.tat.or.th:8080/apex/f?p=1:7:0::NO:::- iHotel Marketer. (2012, June 28). Categorized the purpose of business trip. Retrieved from http://www.ihotelmarketer.com/index.php?option=com_k2&view=item&id=184:business-market- The Traveler’s Road to Decision, Google and Ipsos MediaCT. (July 2012). How Travelers Use Online Sources for Travel Decision-Making. Retrieved from http://fredericgonzalo.com/en/ 2012/09/11/how-travelers-use-online-sources-for-travel-decision-making/ - 10 Best Business Hotels in Bangkok. Retrieved March 22, 2015, from bangkok.com website, http://www.bangkok.com/business-hotels.htm#promo- Choose your luxury hotel in Bangkok near BITEC. Retrieved 2015 March, 15, from Bangkok International Trade & Exhibition Centre website, http://www.bitec.co.th/hotel-app.php- American Society of Heating, Refrigerating and Air-Conditioning Engineers, Inc. (2003). Ventilation for Acceptable Indoor Air Quality. Retrieved from https://www.ashrae.org/standards-research--technology/standards-interpretations/interpretations-for-standard-62-2001- Lancaster G. and Massingham, L. (1988) Essentials of Marketing. Maidenhead, Berkshire, England. McGraw-Hill.- Smith, W. R. (1956). Product differentiation and market segmentation as alternative marketing strategies. Journal of Marketing. | zh_TW |
