| dc.contributor | 資訊管理學系 | |
| dc.creator (作者) | 梁定澎 | zh_TW |
| dc.date (日期) | 2014 | |
| dc.date.accessioned | 5-八月-2015 12:09:15 (UTC+8) | - |
| dc.date.available | 5-八月-2015 12:09:15 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-八月-2015 12:09:15 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/77387 | - |
| dc.description.abstract (摘要) | 承諾升級在許多專案管理上都是個常見的困難問題，在軟體專案管理中尤其常見。時 間拖延及成本超過預算都是常見的系統開發問題，但是決策者在面臨專案拖延時，往 往會勉強的繼續給予支持，這種現象成為承諾遞增或承諾升級(escalation of commitment)。就決策而言，為何決策者會在專案未達到預期績效時，仍然願意給予支 持，是個學術及實務上都很重要的管理問題。過去文獻對此問題曾經做過許多研究， 並且有許多理論被提出來，包括 Prospect theory, self-justification theory, sunk cost theory, goal approximation theory 等，也有許多個案或調查方法的研究被發 表，但是相關結論往往並不一致。本研究分兩年對以上四個主要的理論進行探討，目 的在運用認知神經科學(Cognitive Neuroscience)的方法，透過對腦部的功能造影的 分析，採用實驗的方法，透過對不同理論的相關變量的操弄，分析在不同情境下，是 否不同的考量因素造成決策的承諾升級的現象。透過本研究，預期可以對軟體專案管 理中，承諾升級的認知決策機制有更深入的瞭解。 | |
| dc.description.abstract (摘要) | Escalation of commitment is a common problem in project management, especially in software projects. Time delay and cost overrun are common in information systems development, but decision makers are often inclined to escalate their commitment when facing such problems. This phenomenon of commitment escalation is an interesting and important issue in both academic research and management practice. Past literature has reported a substantial amount of research findings. Theories such as the prospect theory, self-justification, sunk cost, and goal approximation have been proposed to interpret the behavior, but findings are inconsistent in some cases. Therefore, the purpose of this project is to examine the above four theories from the cognitive neuroscience perspective. We intend to use the function MRI to examine brain images and use the neuroscience evidence to examine how different factors may play roles in commitment escalation under different contingencies. We expect that findings from this research will be able to shed much light on existing understanding of this issue. | |
| dc.format.extent | 144 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | NSC102-2410-H004-196-MY2 | |
| dc.relation (關聯) | PB10301-0341 | |
| dc.title (題名) | 軟體專案管理中承諾升級之研究 | zh_TW |
| dc.title.alternative (其他題名) | Escalation of Comitment in Software Project Management | |
| dc.type (資料類型) | report | en |
