| dc.contributor | 廣告系 | |
| dc.creator (作者) | Wei, Ran1 wei;Lo, Ven-hwei;Chang, Chingching | |
| dc.creator (作者) | 張卿卿 | zh_TW |
| dc.date (日期) | 2015 | |
| dc.date.accessioned | 15-一月-2016 14:38:57 (UTC+8) | - |
| dc.date.available | 15-一月-2016 14:38:57 (UTC+8) | - |
| dc.date.issued (上傳時間) | 15-一月-2016 14:38:57 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/80604 | - |
| dc.description.abstract (摘要) | This study examines the effects of newspaper endorsements of candidates in the 2012 U.S. presidential election. By endorsing a particular candidate, newspapers appear to play an important role in terms of motivating college students to make their voting decision or jump on the bandwagon of a candidate who is widely endorsed by the press. | |
| dc.format.extent | 161 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | Newspaper Research Journal, 36(4), 482-494 | |
| dc.title (題名) | Endorsements move students to choose candidate | |
| dc.type (資料類型) | article | |
| dc.identifier.doi (DOI) | 10.1177/0739532915618418 | |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1177/0739532915618418 | |
