| dc.creator (作者) | 黃俊英 | zh_TW |
| dc.creator (作者) | Huang, Junying | |
| dc.date (日期) | 1976-05 | |
| dc.date.accessioned | 6-四月-2016 13:21:39 (UTC+8) | - |
| dc.date.available | 6-四月-2016 13:21:39 (UTC+8) | - |
| dc.date.issued (上傳時間) | 6-四月-2016 13:21:39 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/83957 | - |
| dc.description.abstract (摘要) | The study tries to relate consumer brand choice to the ideal-stimulus distance in a laboratory experiment. Four distance models are used to derive the ideal-stimulus distances. The results show that all four models seem to be capable of predicting with reasonable accuracy the consumer brand choice in a two-choice task. | |
| dc.format.extent | 1454310 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | 國立政治大學學報,33,1-9 | |
| dc.title (題名) | Predicting Consumer Brand Choice from Distance Relations: A Laboratory Study | |
| dc.type (資料類型) | article | |
