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題名 以資訊科技改進蝴蝶蘭產業運銷之研究
A Study of Improving Phalaenopsis Business by Information Technology
作者 葉程佳
Yeh, Cheng-Jia
貢獻者 周宣光
Chou, Shrane-Koung
葉程佳
Yeh, Cheng-Jia
關鍵詞 流程再造
農產運銷
蝴蝶蘭
business process reengineering (BPR)
Agriculture Marketing
Phalaenopsis
日期 2001
上傳時間 18-四月-2016 16:27:35 (UTC+8)
摘要 自從90年代以來，網際網路商業化的普及，打破了時間和空間的限制，使得諸多不合理的商業制度有了新的解決方案。雖然在蝴蝶蘭產業裡，我國蝴蝶蘭的出口量為世界排名第一位，占全球60%的產量，然而在國際市場上始終只是扮演的生產者角色，最終通路一直為國外中間商所把持。因而長久以來，我國的蝴蝶蘭栽培業者，獲取的利潤非常微薄，議價能力非常有限，風險更需自行承擔。面對即將加入世界貿易組織的壓力，必須及早為產業未來發展的方向做好準備。本研究運用網際網路及資訊科技輔以流程再造的理念來改善蝴蝶蘭運銷上遭遇的瓶頸，從而增進我國蝴蝶蘭產業在全球的競爭力，進而增加花農的利潤。
The e-commerce is popular since 1990, it breaks the limit of the time and the distance, and it let unreasonable business models get new solutions. The exportation amount of phalaenopsis in Taiwan has sixty percent in the world, however, we have been playing the role of original supplier, and overseas importers have been monopolizing the marketplace. Therefore, the phalaenopsis planters of Taiwan gained slender profits, had limited ability of price negotiations, and should take risks by themselves. To come up against the pressure of joining World Trade Organization, it is necessary to plan a future business model as soon as possible. This paper tries to use Internet, information technology and take advantage of business process reengineering (BPR) to improve the phalaenopsis business, and then to strengthen the competition and to increase profits of planters.
參考文獻 英文部份
     1. Bowersox, D.J., LaLonde, B.J. and Smykay, E.W., Reading in Physical Distribution Management：The Logistics of Marketing, New York: MacMillan, 1969.
     2. Caldwell, J., “Building a sustainable e-business CRM Strategy,” Agency Sales, Vol.30, Iss.5, 2000, pp.23-27.
     3. Chou, S. K., “The Operation Model For Global Logistics,” The 5th Annual International Conference On Industrial Engineering Theory Application and Practice, ID282, Dec 13,2000.
     4. CLM，” For CLM`s Definition of Logistics,” http://www.clm1.org/.
     5. Coyle, J.J. and Bardi, E.J., The Management of Business Logistics, 2th Edition, St.paul:West Pub. Co., 1980.
     6. Forrester, J.W., Industrial Dynamics, MIT Press, 1961.
     7. Hammer, M. and Champy, J., Reengineering The Corporation – A Manifesto For Business revolution, New York: Harper Collins, 1993.
     8. Heskett, J.L., “Logistics-Essential to Strategy,” Harvard Business Review, Vol.55, Iss.6,1977, pp.85-96.
     9. Holland, C. P., “Cooperative Supply Chain Management: The Impact of Interorganizational Information Systems,” Journal of Strategic Information System, Vol.4,No.2, 1996, pp.101-110.
     10. Houlihan, J.B., “International Supply Chain Management,” International Journal of Physical Distribution & Materials Management, Vol.15, Iss.1,1985, pp. 22-38.
     11. Leenders, M.R. and Fearou, H.E., Purchasing & Supply Management, 11th Edition, R. D. Irwin, 1997.
     12. Mike, P. C., “Virtual logistics: An introduction and overview of the concepts,” Journal of Physical Distribution & Logistics Management, Vol. 28, No. 7, 1998, pp.486-507.
     13. Matz, P.J., “Demystifying Supply Chain Management, ”Supply Management Review , Winter Issue, 1998.
     14. Porter, M.E. and Millar, V.E., ”How Information gives you competitive advantage, ”Harvard Business Review, Vol.63, No.4, 1985, pp. 149-160.
     15. Ross, D.F., Computing through Supply Chain Management : Creating Market-Winning Strategies Through Supply Chain Partnerships, London: Chapman & Hall, 1997.
     16. Robeson, J.F. and Copacino, W.C., The Logistics Handbook, New York,1994.
     17. Shapiro, R.D., “Get leverage from logistics,” Harvard Business Review, Vol.62, Iss.3, 1984, pp.119-126.
     18. Sheele, T.O., Westerman,W.L. and Wimmert,R.J.,” Principles and Design of Production Control System, Engle cliffs, N.J.: Prentice-all Inc., 1960.
     19. Simichi-levi, D., Kaminsky, P. and Simchi-levi, E., Designing and Managing the Supply Chain: Concepts, Strategies, and Case Studies, McGraw-Hill, New York, 2000.
     20. Strader, T.J. and Shaw, M.J., “Characteristics of Electronic Markets ,” Decision Support System, Vol.21, 1997, pp.185-198.
     21. Tayur, S.R., Ganeshan, R. and Magazine, M.J. Quantitative Models for Supply Chain Management , Kluwer Academic Publisher, 1998.
描述 碩士
國立政治大學
資訊管理學系
88356018
資料來源 http://thesis.lib.nccu.edu.tw/record/#A2002001606
資料類型 thesis
dc.contributor.advisor 周宣光zh_TW
dc.contributor.advisor Chou, Shrane-Koungen_US
dc.contributor.author (作者) 葉程佳zh_TW
dc.contributor.author (作者) Yeh, Cheng-Jiaen_US
dc.creator (作者) 葉程佳zh_TW
dc.creator (作者) Yeh, Cheng-Jiaen_US
dc.date (日期) 2001en_US
dc.date.accessioned 18-四月-2016 16:27:35 (UTC+8)-
dc.date.available 18-四月-2016 16:27:35 (UTC+8)-
dc.date.issued (上傳時間) 18-四月-2016 16:27:35 (UTC+8)-
dc.identifier (其他 識別碼) A2002001606en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/85389-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理學系zh_TW
dc.description (描述) 88356018zh_TW
dc.description.abstract (摘要) 自從90年代以來，網際網路商業化的普及，打破了時間和空間的限制，使得諸多不合理的商業制度有了新的解決方案。雖然在蝴蝶蘭產業裡，我國蝴蝶蘭的出口量為世界排名第一位，占全球60%的產量，然而在國際市場上始終只是扮演的生產者角色，最終通路一直為國外中間商所把持。因而長久以來，我國的蝴蝶蘭栽培業者，獲取的利潤非常微薄，議價能力非常有限，風險更需自行承擔。面對即將加入世界貿易組織的壓力，必須及早為產業未來發展的方向做好準備。本研究運用網際網路及資訊科技輔以流程再造的理念來改善蝴蝶蘭運銷上遭遇的瓶頸，從而增進我國蝴蝶蘭產業在全球的競爭力，進而增加花農的利潤。zh_TW
dc.description.abstract (摘要) The e-commerce is popular since 1990, it breaks the limit of the time and the distance, and it let unreasonable business models get new solutions. The exportation amount of phalaenopsis in Taiwan has sixty percent in the world, however, we have been playing the role of original supplier, and overseas importers have been monopolizing the marketplace. Therefore, the phalaenopsis planters of Taiwan gained slender profits, had limited ability of price negotiations, and should take risks by themselves. To come up against the pressure of joining World Trade Organization, it is necessary to plan a future business model as soon as possible. This paper tries to use Internet, information technology and take advantage of business process reengineering (BPR) to improve the phalaenopsis business, and then to strengthen the competition and to increase profits of planters.en_US
dc.description.tableofcontents 封面頁
     證明書
     致謝詞
     論文摘要
     目錄
     表目錄
     圖目錄
     第一章 緒論
     第一節 背景與研究動機
     第二節 研究目的
     第三節 研究方法與研究步驟
     第四節 研究範圍與限制
     第五節 論文架構
     第二章 文獻探討
     第一節 供應鏈管理
     壹、供應鏈的起源與發展
     貳、供應鏈與供應鏈管理的定義
     參、供應鏈管理的演進
     肆、供應鏈管理所面臨的問題
     第二節 物流
     壹、物流的起源
     貳、物流的定義
     參、物流的機能
     肆、物流的重要性
     伍、物流之策略規畫
     陸、物流的發展趨勢
     第三節 資訊科技的功能
     第四節 企業流程再造
     第三章 蝴蝶蘭產銷現況
     第一節 蝴蝶蘭及其產業特性
     第二節 蝴蝶蘭產業的營運
     壹、研發與生產
     貳、運銷通路與配銷
     參、物流現況
     肆、分級與物流包裝
     伍、台灣蝴蝶蘭產業的優勢與威脅
     第四章 對現有運銷活動的再造方案
     第一節 現行產銷活動之問題分析
     壹、生產面問題分析
     貳、配銷面問題分析
     參、通路面問題分析
     肆、物流面問題分析
     伍、最終客戶面問題分析
     第二節 運用資訊科技對蝴蝶蘭運銷流程的再造方案
     壹、重新設計之考量
     貳、重新設計後的再造方案
     參、新運銷模式下的實際交易流程
     肆、運銷流程再造方案的可行性分析
     伍、後續之訪談結果
     陸、運銷流程再造方案的功能及其效益
     柒、再造後必須面臨的相關作業及管理問題
     捌、再造方案的實踐步驟
     玖、資訊科技對蝴蝶蘭產銷提供的新助益
     第五章 結論與建議
     第一節 結論
     第二節 未來建議
     參考文獻
     英文部份
     中文部份		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#A2002001606en_US
dc.subject (關鍵詞) 流程再造zh_TW
dc.subject (關鍵詞) 農產運銷zh_TW
dc.subject (關鍵詞) 蝴蝶蘭zh_TW
dc.subject (關鍵詞) business process reengineering (BPR)en_US
dc.subject (關鍵詞) Agriculture Marketingen_US
dc.subject (關鍵詞) Phalaenopsisen_US
dc.title (題名) 以資訊科技改進蝴蝶蘭產業運銷之研究zh_TW
dc.title (題名) A Study of Improving Phalaenopsis Business by Information Technologyen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 英文部份
     1. Bowersox, D.J., LaLonde, B.J. and Smykay, E.W., Reading in Physical Distribution Management：The Logistics of Marketing, New York: MacMillan, 1969.
     2. Caldwell, J., “Building a sustainable e-business CRM Strategy,” Agency Sales, Vol.30, Iss.5, 2000, pp.23-27.
     3. Chou, S. K., “The Operation Model For Global Logistics,” The 5th Annual International Conference On Industrial Engineering Theory Application and Practice, ID282, Dec 13,2000.
     4. CLM，” For CLM`s Definition of Logistics,” http://www.clm1.org/.
     5. Coyle, J.J. and Bardi, E.J., The Management of Business Logistics, 2th Edition, St.paul:West Pub. Co., 1980.
     6. Forrester, J.W., Industrial Dynamics, MIT Press, 1961.
     7. Hammer, M. and Champy, J., Reengineering The Corporation – A Manifesto For Business revolution, New York: Harper Collins, 1993.
     8. Heskett, J.L., “Logistics-Essential to Strategy,” Harvard Business Review, Vol.55, Iss.6,1977, pp.85-96.
     9. Holland, C. P., “Cooperative Supply Chain Management: The Impact of Interorganizational Information Systems,” Journal of Strategic Information System, Vol.4,No.2, 1996, pp.101-110.
     10. Houlihan, J.B., “International Supply Chain Management,” International Journal of Physical Distribution & Materials Management, Vol.15, Iss.1,1985, pp. 22-38.
     11. Leenders, M.R. and Fearou, H.E., Purchasing & Supply Management, 11th Edition, R. D. Irwin, 1997.
     12. Mike, P. C., “Virtual logistics: An introduction and overview of the concepts,” Journal of Physical Distribution & Logistics Management, Vol. 28, No. 7, 1998, pp.486-507.
     13. Matz, P.J., “Demystifying Supply Chain Management, ”Supply Management Review , Winter Issue, 1998.
     14. Porter, M.E. and Millar, V.E., ”How Information gives you competitive advantage, ”Harvard Business Review, Vol.63, No.4, 1985, pp. 149-160.
     15. Ross, D.F., Computing through Supply Chain Management : Creating Market-Winning Strategies Through Supply Chain Partnerships, London: Chapman & Hall, 1997.
     16. Robeson, J.F. and Copacino, W.C., The Logistics Handbook, New York,1994.
     17. Shapiro, R.D., “Get leverage from logistics,” Harvard Business Review, Vol.62, Iss.3, 1984, pp.119-126.
     18. Sheele, T.O., Westerman,W.L. and Wimmert,R.J.,” Principles and Design of Production Control System, Engle cliffs, N.J.: Prentice-all Inc., 1960.
     19. Simichi-levi, D., Kaminsky, P. and Simchi-levi, E., Designing and Managing the Supply Chain: Concepts, Strategies, and Case Studies, McGraw-Hill, New York, 2000.
     20. Strader, T.J. and Shaw, M.J., “Characteristics of Electronic Markets ,” Decision Support System, Vol.21, 1997, pp.185-198.
     21. Tayur, S.R., Ganeshan, R. and Magazine, M.J. Quantitative Models for Supply Chain Management , Kluwer Academic Publisher, 1998.		zh_TW