National Chengchi University, Social Science Center,Research & Development (Social network graph considers only
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鄭怡卉 (38)
2024-01
Retaliation on Social Media: Elucidating the Roles of Perceived Betrayal in Forming Negative Megaphoning in Data Breach Crises
2023-11
Timeliness, responsiveness and the human voice: The effects of dialogic strategies and the mediating role of perceived communication ethicality on social media relationship building
2023-05
Perceived Ethicality and Dialogic Communication Strategies as Predictors of Organization-Public Relationships on Social Media
2021-05
社群媒體上的危機溝通
2021-01
社群公關倫理的理論與實踐
2020-07
社群媒體時代下的公關專業倫理：探討公關倫理核心價值與挑戰
2020-05
臉書粉絲參與品牌官方粉絲專頁之動機與社群公關內容經營策略
2019-11
Cultivating relationships with fans on Facebook: Discussing the ethical dimensions of corporate PR and marketing communication on social media
2018-12
由負轉正的新取徑：探討正向心理學於未來健康傳播研究與健康宣導實務之應用
2018-12
探討「快時尚」與「廢時尚」的新聞框架、公關議題管理與企業永續
2018-12
由負轉正的新取徑：探討正向心理學於未來健康傳播研究 與健康宣導實務之應用
2013.07
新聞中的「偽科學」內容分析研究
2013-07
新聞中的「偽科學」內容分析研究
2013-07
Discovering the unexplored in science communication: Pseudoscience news
2012-10
Strategic and Ethical Issues in Antismoking Message Development: How U.S. Public Health Campaigners Conceptualize Efficacy and Ethicality
2012-08
Ethics Management in Public Relations: Practitioner Conceptualizations of Ethical Leadership, Knowledge, Training and Compliance
2012
公關從業人員的新挑戰：網路新媒體的應用與專業倫理之考量
2011-01
Characteristics and Dimensions of Ethical Leadership in Public Relations
2011
公關從業人員的新挑戰：網路新媒體的應用與專業倫理之考量
2010-01
Assessing the TARES as an ethical model for antismoking ads
2010
公眾對於科技的理解及參與---從訊息產製到閱聽眾接收-有效的科技傳播---公眾認知與媒體呈現(III)
2009-11
Effective Science Communication: Public Perceptions and Media Representation
2009-05
The effects of frame, appeal, and outcome extremity of antismoking messages on cognitive processing
2009.01
[書評], 危機傳播與溝通[評危機傳播與溝通：計畫、管理、與回應 柯姆斯著]
2009-01
危機傳播與溝通
2009
公眾對於科技的理解及參與---從訊息產製到閱聽眾接收-有效的科技傳播---公眾認知與媒體呈現
2009
Do stronger links with practice make perfect?
2009
Do stronger links with practice make perfect?: A survey of advertising scholars
2008-12
IMAGE RESTORATION STRATEGIES AND LITIGATION PUBLIC RELATIONS IN THE CASE OF THE UNFINISHED PRESIDENTIAL ELECTION IN TAIWAN
2008-11
Ethical Considerations for Health Messages: Assessing TARES Dimensions in Antismoking Ads.
2008-08
Ethics of Antismoking PSAs
2008-08
Ethical Leadership in Public Relations: Roles, Dimensions and Knowledge Transfer
2008
公眾對於科技的理解及參與---從訊息產製到閱聽眾接收-有效的科技傳播---公眾認知與媒體呈現
2007.08
[書評], 期待百家爭鳴的公關理論: 談 公共關係理論(二)
2007-01
期待百家爭鳴的公關理論：談Public Relations Theory II
2006
The Role of Spiritual Health Locus of Control in Breast Cancer Information Processing between African American and Caucasian Women
2005
Going head to head: Content analysis of high profile conflicts as played out in the press
2004
The Role of Clients in the Public Relations Campaigns Course
鄭怡卉
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