2019-11 |
Anticipated Regret and Consumers` Smartphone Replacement Decisions——The Moderation of Consumers` Personal Traits |
conference |
說明頁(298) |
2018-02 |
Information and Timing of New Product Preannouncement and Firm Value |
article |
說明頁(511) |
2018 |
Consumer Evaluations of Service Co-Branding |
article |
說明頁(497) |
2018 |
Financial leverage and competitive strategy of cross-listing firms |
article |
說明頁(417) |
2017-01 |
An Eye for An Eye: A Matching Response Approach to New Product Preannouncement |
conference |
說明頁(557) |
2017 |
Social media and marketing effectiveness |
article |
pdf(337) |
2016 |
Fear of Product Obsolescence and Intention to Upgrade |
conference |
pdf(274) |
2014-07 |
The Relationship between Information Content and Institutional Investors: Evidence from New Product Preannouncements |
article |
pdf(1013) |
2014-06 |
New Product Preannouncements, Advertising Investments, and Stock Returns |
article |
pdf(1273) |
2014 |
Part I: Marketing Strategy and Marketing Management: Technological Opportunism and Responsive and Proactive Market Orientation: Synergistic or Antagonistic Effects |
conference |
pdf(663) |
2013-11 |
Technological opportunism and firm performance: Moderating contexts |
article |
pdf(686) |
2013.03 |
霸權、戰爭與石油美元機制:「炫耀性利他主義」信息策略 |
article |
pdf(1027) |
2013 |
產品過時恐懼與高科技耐久產品採用 |
report |
pdf(226) |
2012-06 |
An Eye for An Eye: Signaling before and during the Korean War of 1950-53 |
article |
pdf(1193) |
2012-04 |
Design and Delivery of New Product Preannouncement Messages |
article |
pdf(1149) |
2011.12 |
Integrated Marketing Communications and New Product Performance in International Markets |
article |
pdf(1147) |
2010-03 |
紮根理論與質性研究:調和觀點 |
article |
pdf(1281) |
2007-11 |
Marketing communication strategies in support of product launch: An empirical study of Taiwanese high-tech firms |
article |
pdf(1352) |
2006 |
資通訊暨生技產業創新模式 |
report |
|
2005-01 |
台灣電影的美麗與哀愁—產業分析與生存策略 |
conference |
|
2004 |
推動企業營運總部計畫-推動營運總部示範性企業學院或知識基地-仁寶團體知識管理建置計畫 |
report |
|
2004 |
推動企業營運總部計畫-推動營運總部示範性企業學院或知識基地-仁寶團體知識管理建置計畫 |
report |
|
2003 |
推動企業營運總部計畫-推動成立企業學院與知識基地 |
report |
|
2003 |
推動企業營運總部計畫-推動成立企業學院與知識基地 |
report |
|
2002-09 |
反傾銷制度產業損害經濟分析--美國鋼鐵與高科技產業案例研究 |
article |
說明頁(1064)說明頁(1019) |