2018-02 |
Information and Timing of New Product Preannouncement and Firm Value |
article |
說明頁(517) |
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2018 |
Consumer Evaluations of Service Co-Branding |
article |
說明頁(508) |
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2018 |
Financial leverage and competitive strategy of cross-listing firms |
article |
說明頁(428) |
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2017 |
Social media and marketing effectiveness |
article |
pdf(341) |
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2014-07 |
The Relationship between Information Content and Institutional Investors: Evidence from New Product Preannouncements |
article |
pdf(1038) |
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2014-06 |
New Product Preannouncements, Advertising Investments, and Stock Returns |
article |
pdf(1279) |
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2013-11 |
Technological opportunism and firm performance: Moderating contexts |
article |
pdf(693) |
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2013.03 |
霸權、戰爭與石油美元機制:「炫耀性利他主義」信息策略 |
article |
pdf(1042) |
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2012-06 |
An Eye for An Eye: Signaling before and during the Korean War of 1950-53 |
article |
pdf(1199) |
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2012-04 |
Design and Delivery of New Product Preannouncement Messages |
article |
pdf(1156) |
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2011.12 |
Integrated Marketing Communications and New Product Performance in International Markets |
article |
pdf(1156) |
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2010-03 |
紮根理論與質性研究:調和觀點 |
article |
pdf(1319) |
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2007-11 |
Marketing communication strategies in support of product launch: An empirical study of Taiwanese high-tech firms |
article |
pdf(1365) |
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2002-09 |
反傾銷制度產業損害經濟分析--美國鋼鐵與高科技產業案例研究 |
article |
說明頁(1078)說明頁(1035) |
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2002 |
Product Advantage Marketing Synergy and Product Launch Decisions: The Moderating Role of Competitive Hostility |
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pdf(1173) |
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