Profile

Name
SHUN-CHING HORNG
Title
Retired Professor
Department
Department of Business Administation
College
College of Commerce
Research Expertise
Marketing management and strategy, marketing research, brand strategy, service marketing
E-Mail
schorng@nccu.edu.tw
Telephone


Education

School Department Education Level
Northwestern University Department of Marketing Management Ph.D.
National Chengchi University Department of Statistics University
National Chengchi University Department of Business Administration Master

Honors(Internal)

Year Title Unit
107 Senior instructor 國立政治大學
098 Distinguished Professor 國立政治大學
097 Senior instructor 國立政治大學
089 National Science Council Type A Research Award 國立政治大學
088 Medal for service 國立政治大學
088 National Science Council Type A Research Award 國立政治大學
087 National Science Council Type A Research Award 國立政治大學
087 Senior instructor 國立政治大學
085 National Science Council Type A Research Award 國立政治大學
084 National Science Council Type A Research Award 國立政治大學
082 National Science Council Type A Research Award 國立政治大學

Experiences

Unit Title Department During Tenure
國立政治大學 Chair Department of Business Administration 2001/08/01-2003/07/31