1. NCCU Academic Hub
  2. Researcher
  3. College of Communication
  4. Department of Advertising
  5. YUHMIIN CHANG

Publications-Proceedings

Showing 1-13 of 13
Date Title Type Full Text
2024-08 The Impact of Like-Skipping Behavior on Social Media: An Analysis of Age Differences and Social Consequences conference pdf(62)
2024-07 Enhancing Task Enjoyment in Media Multitasking: The Role of Relatedness and Anticipatory Self-Referencing conference web page(54)
2023-08 Exploring the Relationship between Relevant Multitasking and Persuasion: The Role of Inattentional Screen Blindness, Elaboration, and Flow conference web page(285)
2023-06 媒介多工如何提升幸福感：認知負荷與心流的連續中介效果 conference pdf(89)
2022-05 Predictors of Covid Knowledge, Public Health Compliance, and Vaccine Intent in the US, South Korea, Taiwan, and India conference
2021-08 Media multitasking and mood management: The positive and negative mediation effects of entertainment and flow on mood repair conference web page(362)
2021-06 Z世代媒介多工動機與消費決策信心：從眾、任務相關性、與資訊可診斷性之調節連續中介效果 conference web page(420)
2018-05 Impression Management and Beyond: Exploring Why Young Consumers Like, Share, and Comment on Facebook Advertising conference
2016-12 Exploring the memory network change in synergy: The effect-based concept map approach conference
2010-06 Online and Offline Health Information Search Behavior among College Students: A Media Priority Study conference
2008-12 品牌年輕化與非目標市場效果 conference
2008-09 網路產品資訊整合效果初探 conference
2008 情緒與推敲可能性模式(ELM):以企業公仔為例 conference
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