| 2008-10 |
電視購物節目內容與銷售策略研究：兩岸都會區之比較 |
conference |
|
| 2007-10 |
台灣地區電視購物節目內容分析與消費者反映之初探 |
conference |
|
| 2006-10 |
海峽兩岸都會區戶外廣告中價值觀與廣告訴求之比較研究 |
conference |
|
| 2006-07 |
A Comparison of the Values and Appeals in Outdoor Advertisement in Taiwan and China |
conference |
|
| 2005-09 |
全球品牌與本土品牌商品廣告中之文化價值比較 |
conference |
|
| 2004-07 |
An Exploratory Study of An Emerging Businesson the Internet：Online Fortune Telling and Horoscope Reading |
conference |
|
| 2004-01 |
影響網路算命行為因素與動機之探討：找尋網路算命行為之動力心理模式 |
conference |
pdf(1432) |
| 2003-09 |
如果被唬弄了你會怎樣:探討唬弄式網路廣告之效果 |
conference |
|
| 2003-05 |
探討新興之網路產業—以網路算命為例 |
conference |
|
| 2002-05 |
Consumer Styles of On-line Shoppers on Taiwan |
conference |
|
| 2002 |
贈獎誘因、品牌差異、個人感官刺激需求對網路廣告效果的影響：一個線上實驗 |
conference |
|
| 2001-08 |
探討影響消費者選擇購買頻道之因素：一個縱斷式研究 |
conference |
|
| 2001-07 |
A Niche Analysis of the Web Catalogs and Retail Stores as Marketing Channels: A Comparison of Taiwan and US |
conference |
|
| 2001-05 |
Online Shopping in Taiwan |
conference |
|
| 2000-06 |
從區位理論探討在台灣消費者眼中網路、型錄、與商店做為購物管道之競爭優勢 |
conference |
pdf(1321) |
| 2000 |
A Niche Analysis of the Web Catalogs and Retail Stores: A Case in Taiwan |
conference |
|
| 2000 |
消費者購物傾向對其選擇網際網路、型錄、與零售商店作為資訊與購買管道之影響─台灣與美國之比較 |
conference |
pdf(906) |
| 2000 |
The Web as a New Marketing Channel in Comparison With Catalogs and Retail Stores: A Niche Analysis |
conference |
|
| 2000 |
從區位理論探討在台灣消費者眼中網路、型錄、與零售商店作為購買通路之競爭優勢 |
conference |
pdf(1376) |
| 1999 |
Channel selection of the internet users in Taiwan for shopping and buying |
conference |
|
| 1999 |
大眾傳媒、人際溝通對形成台灣地區中學生政治態度傾向之影響—一個學理整合模式 |
conference |
pdf(1185) |
| 1999 |
The impact of market mavenism and shopping orientation on the consumer`s use of the Web catalogs and retail stores as shopping and buying channels |
conference |
|
| 1999 |
1999 Internet User’s Selection of the Web, Catalogs and Retail Stores for Product Information: A Causal Modeling Approach |
conference |
|
| 1999 |
市場意見領袖特質與個人購物傾向對消費者選擇資訊與購買管道之影響—比較網際網路、型錄、與零售商店 |
conference |
|
| 1999 |
Demographic Differences in Perceived Channel Characteristics: A Comparison of the Web, Catalogs, and Retail Stores |
conference |
|
