| 2009-10-16 |
贈品和鑑定書能提升購買意願嗎？比較兩岸四城市電視購物節目銷售策略之功效 |
conference |
pdf(6413) |
| 2008-10 |
電視購物節目內容與銷售策略研究：兩岸都會區之比較 |
conference |
|
| 2007-10 |
台灣地區電視購物節目內容分析與消費者反映之初探 |
conference |
|
| 2006-10 |
海峽兩岸都會區戶外廣告中價值觀與廣告訴求之比較研究 |
conference |
|
| 2006-07 |
A Comparison of the Values and Appeals in Outdoor Advertisement in Taiwan and China |
conference |
|
| 2005-09 |
全球品牌與本土品牌商品廣告中之文化價值比較 |
conference |
|
| 2004-07 |
An Exploratory Study of An Emerging Businesson the Internet：Online Fortune Telling and Horoscope Reading |
conference |
|
| 2004-01 |
影響網路算命行為因素與動機之探討：找尋網路算命行為之動力心理模式 |
conference |
pdf(1431) |
| 2003-09 |
如果被唬弄了你會怎樣:探討唬弄式網路廣告之效果 |
conference |
|
| 2003-05 |
探討新興之網路產業—以網路算命為例 |
conference |
|
| 2002-05 |
Consumer Styles of On-line Shoppers on Taiwan |
conference |
|
| 2002 |
贈獎誘因、品牌差異、個人感官刺激需求對網路廣告效果的影響：一個線上實驗 |
conference |
|
| 2001-08 |
探討影響消費者選擇購買頻道之因素：一個縱斷式研究 |
conference |
|
| 2001-07 |
A Niche Analysis of the Web Catalogs and Retail Stores as Marketing Channels: A Comparison of Taiwan and US |
conference |
|
| 2001-05 |
Online Shopping in Taiwan |
conference |
|
| 2000.06 |
國內網路使用者對網路購物的態度與使用經驗：一個質化取向的研究 |
conference |
pdf(809) |
| 2000-06 |
從區位理論探討在台灣消費者眼中網路、型錄、與商店做為購物管道之競爭優勢 |
conference |
pdf(1321) |
| 2000 |
消費者購物傾向對其選擇網際網路、型錄、與零售商店作為資訊與購買管道之影響─台灣與美國之比較 |
conference |
pdf(906) |
| 2000 |
從區位理論探討在台灣消費者眼中網路、型錄、與零售商店作為購買通路之競爭優勢 |
conference |
pdf(1149) |
| 2000 |
The Web as a New Marketing Channel in Comparison With Catalogs and Retail Stores: A Niche Analysis |
conference |
|
| 2000 |
A Niche Analysis of the Web Catalogs and Retail Stores: A Case in Taiwan |
conference |
|
| 1999 |
Channel selection of the internet users in Taiwan for shopping and buying |
conference |
|
| 1999 |
The impact of market mavenism and shopping orientation on the consumer`s use of the Web catalogs and retail stores as shopping and buying channels |
conference |
|
| 1999 |
1999 Internet User’s Selection of the Web, Catalogs and Retail Stores for Product Information: A Causal Modeling Approach |
conference |
|
| 1999 |
Demographic Differences in Perceived Channel Characteristics: A Comparison of the Web, Catalogs, and Retail Stores |
conference |
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