| 2020-05 |
How Morality Judgments Influence Humor Perceptions of Prankvertising |
article |
pdf(658) |
| 2019-09 |
Self-control–centered empowerment model: Health consciousness and health knowledge as drivers of empowerment seeking through health communication |
article |
pdf(708) |
| 2019-05 |
Effects of the Number of Advertised Brands in a Choice Set: A Meta-Cognitive Process |
article |
pdf(684) |
| 2019-04 |
Model of Behavioral Strategies for Coping with Party Ambivalence |
article |
pdf(681) |
| 2018-08 |
Ambivalent Facebook Users: Anxious Attachment Style and Goal Cognition |
article |
web page(1133) |
| 2018-04 |
How salient pictures in magazine advertisements bias consumers` preference construction: A comparison with product pages in e-stores applying dual system model |
article |
pdf(813) |
| 2017-10 |
A Meta-Cognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects |
article |
pdf(887) |
| 2017-09 |
Party Ambivalence: Antecedents, Decision Strategies, Media Uses, and Coping Strategies |
article |
pdf(616) |
| 2017 |
A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects |
article |
pdf(697) |
| 2017 |
How Salient Pictures in Magazine Advertisements Bias Consumers’ Preference Construction: A Comparison with Product Pages in e-Stores Applying a Dual System Model |
article |
pdf(844) |
| 2016-12 |
Methodological Issues in Advertising Research: Current Status, Shifts, and Trends |
article |
pdf(1198) |
| 2016-12 |
線上影音接收、傳散與產製上傳行為探討: 多元動機之觀點 |
article |
pdf(797) |
| 2016-08 |
Behavioral Recommendations in Health Research News as Cues to Action:Self-Relevancy and Self-Efficacy Processes |
article |
web page(1214) |
| 2015-10 |
Motivated Processing: How People Perceive News Covering Novel or Contradictory Health Research Findings |
article |
pdf(1027) |
| 2015-07 |
Self-Construal and Facebook Activities: Exploring Differences in Social Interaction Orientation |
article |
pdf(1223) |
| 2015 |
Endorsements move students to choose candidate |
article |
web page(1287) |
| 2015 |
Before–after appeals: a dual-route effect model |
article |
web page(2436) |
| 2014-08 |
Guilt Regulation: The Relative Effects of Altruistic versus Egoistic Appeals for Charity Advertising |
article |
pdf(1717) |
| 2014-06 |
從認知與情感雙歧檢視台灣民眾的廣告規避與趨近行為 |
article |
pdf(861) |
| 2014 |
Why Do Caucasian Advertising Models Appeal to Consumers in Taiwan? A Cue-Triggered Value-Expressive Framework |
article |
pdf(1687) |
| 2014 |
Ambivalent Versus Univalent Voters: Perceived Media Influences and Third-Person Perceptions |
article |
pdf(1829) |
| 2014 |
Responses to Conflicting Information in Computer-Mediated Communication: Gender Difference as an Example |
article |
pdf(1600) |
| 2014 |
Inaccuracy in Health Research News: A Typology and Predictions of Scientists’ Perceptions of the Accuracy of Research News |
article |
pdf(1516) |
| 2014 |
When New Commercials do not Meet Expectations |
article |
pdf(1476) |
| 2013-02 |
Imagery fluency and narrative advertising effects |
article |
pdf(1757) |
