| 2011-06 |
From Gay to Ex-Gay: An Interpretative Phenomenological Analysis of Christian Ex-Gays |
article |
pdf(948) |
| 2010-08 |
Consumers’ obsession for a brand --Discover a timeline in Brand Relationship |
article |
pdf(596) |
| 2010 |
98學年度第2學期通識教育課程計畫-心理學概論 |
report |
|
| 2009-05 |
A study of consumer’s intention of using online shopping websites using the integrative technology acceptance model |
conference |
|
| 2009-05 |
Digital play therapy concept model construction: A study of play intervention on children with autism spectrum disorder |
conference |
|
| 2008-11 |
Reconsideration of Customer-Based Online Brand Equity Dimensions |
conference |
|
| 2008-10 |
基於知識本體論與語意網路之適性化網頁檢索機制 |
conference |
|
| 2008-10 |
網站訊息可靠度在正負面口碑之下對消費者購買意願的影響 |
conference |
|
| 2008-06 |
A Research on the Localization of Brand Personality |
conference |
|
| 2008-04 |
The qualitative reseach of brand relationships: the case of Chrome Hearts |
conference |
|
| 2008-03 |
Building Customer-based Online Brand Equity |
conference |
|
| 2008 |
品牌性格不同向度對消費者品牌評價之影響---台灣與美國之跨文化比較 |
report |
pdf(1403) |
| 2007-11 |
榮民創業行為、創業績效及相關影響因素之研究 |
conference |
|
| 2007 |
台北捷運公司員工滿意度調查研究報告 |
report |
|
| 2007 |
傳播心理學 = Communication psychology |
book/chapter |
說明頁(907) |
| 2006-09 |
廣告代言人的性格形象對品牌性格的影響--以Nokia新款手機平面廣告為例 |
article |
pdf(1200) |
| 2006-07 |
廣告代言人的性格形象對品牌性格的影響－－以Nokia新款手機的平面廣告為例 |
article |
pdf(1259) |
| 2006-05 |
海峽兩岸電視廣告中的女性角色分析 (Comparing Female Sex Role in the TV Advertising between Taiwan and China） |
conference |
|
| 2006-05 |
海峽兩岸電視廣告中的女性角色分析 (Comparing Female Sex Role in the TV Advertising between Taiwan and China） |
conference |
|
| 2006 |
榮民創業行為、創業績效及相關影響因素之研究 |
report |
|
| 2005-07 |
海峽兩岸網路廣告中價值觀之比較研究 |
article |
pdf(629) |
| 2005-07 |
海峽兩岸網路廣告中價值觀之比較研究 |
article |
pdf(367) |
| 2004-09 |
消費者自我意識覺醒的消費新世代---消費者性格與代言人性格形象一致性對廣告效果的影響 |
conference |
|
| 2004-09 |
消費者自我意識覺醒的消費新世代---消費者性格與代言人性格形象一致性對廣告效果的影響 |
conference |
|
| 2004-06 |
全人生涯開展課程素描 |
conference |
|
