| 2013-04 |
保險行銷：從孫子兵法到社群媒體 |
book |
web page(1736) |
| 2013 |
保險行銷：從＂孫子兵法＂到＂社群媒體＂ |
book |
web page(1018) |
| 2011-02 |
金融行銷 |
book/chapter |
web page(1256) |
| 2009-07 |
Enterprise risk management In the hotel industry of Taiwan: A case study |
conference |
|
| 2008 |
The Decision-Making Process of International Students in Taiwan |
report |
|
| 2007-09 |
Product Quality and Value Perceptions: The Perspective of Ethnic Consumers/The Fourth Royal Bank International Research Seminar Proceedings |
conference |
|
| 2005-03 |
不道德壽險行銷之個案研究 |
article |
pdf(1786) |
| 2004-09 |
產險業顧客抱怨個案研究 |
article |
pdf(1533) |
| 2004-04 |
Exploring Corporate Donation Behavior:A Case Study of Taiwan |
article |
pdf(1443) |
| 2004-03 |
產險業顧客購買行為初探 |
article |
web page(1045) |
| 2004-02 |
壽險行銷 |
book/chapter |
web page(1192) |
| 2003-09 |
顧客關係管理與壽險行銷 |
article |
pdf(1544) |
| 2002-12 |
壽險業務員行銷模式轉移:從KASH到SHAKE |
article |
web page(1254) |
| 2002-11 |
企業領導者的七大禁忌 |
article |
|
| 2002-09 |
國際行銷學，第一版 |
book/chapter |
web page(1153) |
| 2002-09 |
5F與中國式行銷 |
article |
|
| 2002-04 |
優秀演講者的自我養成術 |
article |
|
| 2002-02 |
臺灣網路學習市場之潛在消費者初探 |
article |
pdf(789) |
| 2001-12 |
以水為師：一潭清流與一湖死水 |
article |
|
| 2001-06 |
臺灣壽險業務員教育訓練現況剖析 |
article |
web page(1125) |
| 2001-01 |
台灣網路學習市場潛在消費者之研究 |
conference |
pdf(4930) |
| 2001 |
Shopping as a Jungle Trip |
article |
web page(1124) |
| 2000-10 |
中國人壽保險股份有限公司 |
book/chapter |
web page(1618) |
| 2000-07 |
「高、低、動、靜」--企業成功之道 |
article |
|
| 2000-06 |
To Regulate or Not to Regulate:Regulation Issues of Insurance Marketing over the Internet |
conference |
|
