Publications- All

Showing 26-50 of 63
Date ▼ Title Type Full Text
2000-03 美國職場行銷研究 article web page(1065)
2000-01 An Exploratory Study of Marketing Plan Development in Taiwan`s Life Insurance Industry conference
2000-01 Shopping as a Jungle Trip conference
1999-12 網際網路對壽險業行銷策略之影響 article web page(1267)
1999-09 臺灣壽險業關係行銷運用與行銷績效之研究 article web page(1141)
1999-09 台灣壽險業關係行銷運用與行銷績效之研究 article web page(845)
1999-06 Corporate Philanthropy:Why and Why Not? conference
1999-05 保險業顧客滿意經營 article
1999-04 台灣網際網路學習市場初探 conference pdf(631)
1998-12 EMBA 教育與珠海及中國整體經濟發展 conference
1998-06 東南亞壽險業關係行銷理念與實際策略運用之比較研究 article web page(1157)
1998-05 Relationship Marketing Strategies in the Life Insurance Industry: A Revised Framework and A Cross-national Comparison conference
1998-03 成功業務員的行銷策略:以壽險業為例 conference
1998-01 Relationship Marketing Strategies of the Export-Import Industry: A Case Study of Taiwan conference
1997-02 資料庫行銷在壽險業的應用:行銷高手必備利器--保戶資料庫 article
1997 台灣壽險業顧客抱怨行為之研究 conference
1997 Complaint Behavior of Taiwanese Consumers: An Empirical Study conference
1997 The Role of Guanxi in Marketing Ethics conference
1997 台灣企業運用「關係行銷」之研究 report web page(1504)
1996-06 Factors Influencing Corporate Philanthropy: A Case Study of Taiwan conference
1996-03 Motives of Corporate Philanthropy: A Case Study of Taiwan conference
1996-03 After Sale Services and Consumer Complaints: An Empirical Study Consumer Interests Annual conference
1996-03 Trust Social Networks and Buying Behavior: An Empirical Study conference
1996 台灣消費者抱怨行為之探討 report web page(1530)
1995-06 Consumers` Attitudes Towards Marketing Practices Consumerism and Government Regulations: A Comparison Between Taiwan and India conference