| 1996-03 |
試建臺灣電影觀賞率之常態線 |
盧非易 |
article |
pdf(1034) |
| 1995-01 |
首映的落幕，雜誌的消失 |
盧非易 |
article |
pdf(983) |
| 1995-12 |
類型與公式研究[電視劇] |
蔡琰 |
article |
pdf(1064) |
| 1996-01 |
The Development of Shashi and Foshan Cable TV and Their Subscribers` Program-Watching (Viewing) Behavior |
劉幼琍 |
article |
pdf(2909) |
| 1996 |
CIES:A Knowledge-Based Approach to Monitoring Competitive Dymamic |
祝鳳岡 |
conference |
|
| 1996 |
「廣告理性訴求策略」之策略分析 |
祝鳳岡 |
conference |
|
| 1995 |
International Joint Ventures Management:A Critical Success Factors Approach |
祝鳳岡 |
conference |
|
| 1995 |
Office Productivity and Office Automation |
祝鳳岡 |
conference |
|
| 1994 |
「廣告感性訴求策略」之策略分析 |
祝鳳岡 |
conference |
|
| 1994 |
國際比較廣告規範之研究 |
祝鳳岡 |
conference |
|
| 1997 |
Empirical Study on Human Resources Management of International Joint Ventures |
祝鳳岡 |
conference |
|
| 1999 |
The Impacts of News Frames and Ad Types on Candidate Perception and Political Cynicism during the 1998 Taipei Mayoral Election in Taiwan |
張卿卿 |
conference |
|
| 1999 |
A cross-cultural comparison of political advertising in the 1996 president election campeign in Taiwan and the United State |
張卿卿 |
conference |
|
| 1999 |
The impact of negative political advertising: A review |
張卿卿 |
conference |
|
| 1998 |
政治競選廣告對選民議題設定與預示的效果研究 |
張卿卿 |
conference |
|
| 1998 |
女性候選人在選舉中的優劣勢--以八十六年台北縣縣長候選人周荃為例 |
張卿卿 |
conference |
|
| 1998 |
Intermedia agenda setting effects in the 1996 presidential election in Taiwan |
張卿卿 |
conference |
|
| 1998-11 |
Should a public relations code of ethics be enforced? |
黃懿慧 |
conference |
|
| 1998-08 |
Public relations strategies and organization-public relationships |
黃懿慧 |
conference |
|
| 1998-05 |
公共關係主要理論學派之探討 |
黃懿慧 |
conference |
|
| 1998-05 |
警界公關主管的媒體互動、公關執行之研究─兼談對陳進興峽持南非武官電子媒體報導之評價 |
黃懿慧、彭芸、黃懿慧 |
conference |
|
| 1996 |
選民的傳播型態對政治行為的影響：以1996年總統大選為例 |
孫秀蕙 |
conference |
|
| 1996 |
觀看電視廣告：家庭生活情境、權力關係與消費行為 |
孫秀蕙、林芳玫 |
report |
說明頁(1282) |
| 1995 |
公關人員與媒體之間的互動模式對於議題管理策略的啟示-以非營利的弱勢團體為例 |
孫秀蕙 |
conference |
|
| 1994 |
公關理論中的「雙向對等性溝通模式」再省思 |
孫秀蕙 |
conference |
|
