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DateTitleAuthor(s)
21-Mar-2018The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation林芝璇; Chen, Kuan‐Ju; Kim, Jooyoung; Lin, Jhih‐Syuan
25-May-2020The Effects of Political Attack Discours陳憶寧; Chen, Yi-Ning
28-May-2020The effects of social media and mobile apps on political participation in Taiwan.陳憶寧; CHEN, YN Katherine
18-Jun-2015The face value of foreign currency on consumer price perception—The moderating effect of product substitution林穎青;Fang, Shiuan-Huei; Lin, Ying-Ching;Fang, Shiuan-Huei
18-Oct-2016The Formation of Egalitarian Orientations Among The Working Class and\nNonworking Class: A Differential Socialization Process Approach郭貞; Kuo, Cheng
14-Feb-2022The framed female image: A pictorial semiotic analysis of Classic Shanghai Calendar Posters during the 1910`s-1930`s孫秀蕙; Sun, Hsiu-Hui; Chen , I-Fen
14-Feb-2022The impact of attitudes towards government and corporations on trust in technology陳憶寧; Chen, Y. N. Katherine
28-Oct-2020The impact of attitudes towards government and corporations on trust in technology陳憶寧; Chen, Y. N. Katherine; Wen, C. H. Ryan
8-May-2017The influence of media multitasking on the impulse to buy: A moderated mediation modelChang, Yuhmiin; 張郁敏
18-Jun-2015The Interaction between Order of Elicitation and Event Controllability on the Self-Positivity Bias.林建煌;林穎青;Raghubir, Priya; Lin, Chien-Huang;Lin, Ying-Ching;Raghubir, Priya
15-Feb-2019The Internet audience: Web use as mass behavior林淑芳; Webster, James G.;Lin, Shu-Fang
21-Mar-2018The interplay of culture and situational cues in brand evaluations林芝璇; Sung, Yongjun; Choi, Sejung Marina; Lin, Jhih‐Syuan
15-Feb-2019The nature and consequences of topic avoidance in Chinese and Taiwanese close relationships林淑芳; Zhang, Shuangyue;Merolla, Andy J.;Sun, Shaojing;Lin, Shu‐Fang
13-Jul-2015The relative effectiveness of comparative and noncomparative advertising: Evidence for gender differences in information-processing strategiesChang, Chingching; 張卿卿
17-Apr-2015The Role of Ad-Evoked Consumption Visions Predicting Brand Attitudes: A Relevancy Principle ModelChang, Ching-Ching; 張卿卿
12-Jan-2015The Role of Clients in the Public Relations Campaigns Course鄭怡卉; Benigni, Vince;Cheng, I-Huei
14-Feb-2022The role of information literacy in the COVID-19 pandemic陳憶寧; Chen, Y. N. Katherine
12-Jan-2015The Role of Spiritual Health Locus of Control in Breast Cancer Information Processing between African American and Caucasian Women鄭怡卉; Leshner, Glenn;Cheng, I-Huei;Song, Hyun Joo
21-Mar-2018To app or not to app: Engaging consumers via branded mobile apps林芝璇; Kim, Eunice; Lin, Jhih-Syuan; Sung, Yongjun
14-Feb-2022Toward a more equal world: How research in mobile technology helps people with disabilities access the world陳憶寧; Chen, Y. N. Katherine; Goggin, Dr. Gerard