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國立政治大學廣告學系
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Showing results 9 to 28 of 186
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Date
Title
Author(s)
31-May-2010
Demographic Differences in Perceived Channel Characteristics: A Comparison of the Web, Catalogs, and Retail Stores
郭貞
31-May-2010
Does Content Matter More than Time? The Influence of Media Use on Social Capital, Political Attitudes and Political Participation
張卿卿
31-May-2010
The driving forces for smoking among Taiwanese adolescents
張卿卿
31-May-2010
The effectiveness of advertising that leverages sponsorship and cause-related marketing: A contingency model
張卿卿; Chang, Chingching
31-May-2010
Enhancing self-consciousness: Implications for the Effectiveness of Ad Appeals
張卿卿
31-May-2010
Enhancing the effectivness of anti-smoking messages via self-congruent appeals
張卿卿
31-May-2010
Ethical Considerations for Health Messages: Assessing TARES Dimensions in Antismoking Ads.
鄭怡卉
31-May-2010
Ethical Leadership in Public Relations: Roles, Dimensions and Knowledge Transfer
鄭怡卉
31-May-2010
Ethics of Antismoking PSAs
鄭怡卉
31-May-2010
Evolution from Foods Products to Services Products in T-commerce :A Case Study of Eastern Home Shopping Network in Taiwan
祝鳳岡
31-May-2010
Eye Tracking for Visual Communication
賴建都
31-May-2010
The Female Images in the Print Advertisements during Japanese Occupation of Taiwan
孫秀蕙
31-May-2010
Framed Female Image: A Pictorial Semiotic Analysis of Classic Shanghai Calendar Posters of the 1910`s-1930`s
孫秀蕙; Sun, Hsiu-Hui
31-May-2010
The global look
張卿卿
31-May-2010
How Context-Evoked Affect Influences Responses to High- and Low-Involving Products
張卿卿
31-May-2010
Increasing mental health literacy via narrative advertising
張卿卿
31-May-2010
Is that website for me? An affect as informaiton model of congruency effects
張卿卿
31-May-2010
Knowledge about the Gulf War: A Theoretical Model of Learning from the News
張卿卿
31-May-2010
Media exposure and the learning of green consumer style and rational consumer orientations among the Taiwanese consumers: A causal structural model
郭貞
31-May-2010
A Niche Analysis of the Web Catalogs and Retail Stores: A Case in Taiwan
郭貞