Showing results 127 to 146 of 320
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Date | Title | Author(s) |
7-May-2018 | Understanding consumer engagement with celebrity-endorsed e-cigarette advertising on Instagram | 林芝璇; Phua, Joe; Lin, Jhih-Syuan; Limn, Dong Jae |
9-Feb-2018 | Understanding the nature, uses and gratifications of social television: Implications for developing viewer engagement and network loyalty | 林芝璇; Lin, Jhih-Syuan; Chen, Kuan-Ju; Sung, Yongjun |
5-Jan-2015 | When New Commercials do not Meet Expectations | 張卿卿; Chang, Ching-Ching |
5-Jan-2015 | Why Do Caucasian Advertising Models Appeal to Consumers in Taiwan? A Cue-Triggered Value-Expressive Framework | 張卿卿; Chang, Ching-Ching |
15-Dec-2016 | Why Do Young People Multitask With Multiple Media? Explicating the Relationships Among Sensation Seeking, Needs,and Media Multitasking Behavior | Chang, Yuhmiin; 張郁敏 |
5-Jan-2015 | Women and the news: Indian and Asian | Mishra, Smeeta;Chen, X.;Chen, Yi-Ning;Kim, K-H |
12-Jan-2015 | WORLD WIDE WEB : 網路經典 | 賴建都; Lai, Chien-Tu |
21-Mar-2018 | Would you be my friend? An examination of global marketers’ brand personification strategies in social media | 林芝璇; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min |
20-Oct-2016 | WWW互動廣告的互動層次 | 耿慶瑞 |
24-Jun-2022 | Z世代媒介多工動機與消費決策信心:從眾、任務相關性、與資訊可診斷性之調節連續中介效果 | 張郁敏; Chang, Yuhmiin |
14-Feb-2022 | Z世代媒介多工動機與消費決策信心:從眾、任務相關性、與資訊可診斷性之調節連續中介效果 | 張郁敏; Chang, Yuhmiin |
12-Jan-2015 | 三台電視如何報導二屆立委選舉新聞 | 孫秀蕙; Sun, Hsiu-Hui |
22-Apr-2014 | 世界廣告自律體系之分析 | 劉美琪 |
16-May-2014 | 中國近現代繪畫發展概述 | 巴東 |
14-Mar-2023 | 了解訊息的傳播途徑——框架分析法 | 陳憶寧 |
14-Feb-2022 | 二十世紀初期中國《盛京時報》醫藥廣告的圖像符號學研究 | 孫秀蕙; Sun, Hsiu-Hui |
17-Jan-2014 | 什麼樣的科學新聞內容會受新聞媒體青睞? 報紙與電視科學新聞媒體顯著性之決定因素初探 | 張郁敏; Chang, Yuh-Miin |
16-Jan-2014 | 什麼樣的科學新聞內容會受新聞媒體青睞?報紙與電視科學新聞媒體顯著性之決定因素初探 | 張郁敏; Chang, Yuhmiin |
24-Apr-2014 | 以口述歷史初探台灣五0年代設計教育概況之研究 | 賴建都 |
20-Oct-2016 | 以洋為鑑--美國廣告三百年全記錄 | 莊伯仲 |