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Browsing by Author 張卿卿


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Showing results 21 to 40 of 236 < previous   next >
DateTitleAuthor(s)
18-Dec-2008Changing smoking attitudes by Strengthening Weak Counter-smoking Beliefs張卿卿
31-May-2010Chronological Age vs. Cognitive Age For young consumers: Implications for Advertising Persuasion張卿卿
25-Feb-2013Chronological Age vs. Cognitive Age For young consumers: Implications for Advertising PersuasionChang, Chingching; 張卿卿
14-Sep-2015Competitive Paper Session: Family and Gender IssuesShoham, Aviv;Rose, Gregory M.;Bakir, Aysen;Meng, Lufang;Brembeck, Helene;Mandrik, Carter A.;Fern, Edward F.;Bao, Yeqing;Chang, Chingching;Cook, Daniel Thomas;Kim, Jonathan S.;Baek, Seung;Cho, Sungbin;Mulvey, Michael S.;Stern, Barbara B.;McLoughlin, Damien;Easton, Geoff;Wakefield, Kirk L.;Stone, George W.;Anderson, Laurel; 張卿卿
22-Nov-2010Context-induced and ad-induced affect: Individual differences as moderatorsChang, Chingching; 張卿卿
22-Nov-2010Country-of-Origin as a Heuristic Cue: The Effects of Message Ambiguity and Product InvolvementChang, Chingching; 張卿卿
18-Dec-2008A cross-cultural comparison of political advertising in the 1996 president election campeign in Taiwan and the United State張卿卿
2-Sep-2015Cultural Differences in Ad PersuasionChang, Chingching; 張卿卿
22-Nov-2010Cultural masculinity/femininity influences on ad appeals張卿卿; Chang, Chingching
18-Dec-2008Cultural versus Self: impacts of individualism/collectivism on processing adverising messages張卿卿
18-Dec-2008Culture Differences Regarding Masculinity/Femininity on the Effectiveness of Image Ad Appeals and Utilitarian Ad Appeals張卿卿
22-Nov-2010Diagnostic advertising content and individual differences: Testign a resource-matching perspective with a Taiwanese sampleChang, Chingching; 張卿卿
18-Dec-2008Diagnosticity of Ad Frames for Different Cultures-Oroduct involvement as a moderator張卿卿
18-Dec-2008Diagnosticity of masculinity and Femininity in processing advertising messages張卿卿
31-May-2010Does Content Matter More than Time? The Influence of Media Use on Social Capital, Political Attitudes and Political Participation張卿卿
18-Dec-2008Does political advertising work? Results from a field experiment in the 1988 Taipei mayoral election in Taiwan張卿卿
31-May-2010The driving forces for smoking among Taiwanese adolescents張卿卿
18-Dec-2008The effect of personality differences on product evaluations張卿卿
18-Dec-2008Effectiveness of Ad Framing for Consumption Products張卿卿
31-May-2010The effectiveness of advertising that leverages sponsorship and cause-related marketing: A contingency model張卿卿; Chang, Chingching
Showing results 21 to 40 of 236 < previous   next >