1. NCCU Academic Hub
  2. Research Outputs

Browsing by Author 張卿卿


Or, select a letter below to browse by last name
0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Showing results 58 to 77 of 236 < previous   next >
DateTitleAuthor(s)
10-Aug-2017Facebook情緒按紐使用與連結強度之探討：以互依我為調節變項林宛瑩; Lin, Wan Ying
25-Feb-2013Feeling Ambivalent about Going Green: Implications for Green Advertising ProcessingChang, Chingching; 張卿卿
18-Dec-2008Gender Differences in Processing Comparative Advertising in a Competitive Context--Evidence for Differential Strategies張卿卿
31-May-2010The global look張卿卿
26-Dec-2014Guilt Regulation: The Relative Effects of Altruistic versus Egoistic Appeals for Charity Advertising張卿卿; Chang, Chingching
26-May-2010How Context-Evoked Affect Influences Responses to Ads for High and Low Involving Products張卿卿
31-May-2010How Context-Evoked Affect Influences Responses to High- and Low-Involving Products張卿卿
18-Dec-2008How individual develop brand evaluations in different contexts-The relative impacts of affect self-relevant thoughts and product attribute thoughtsChang, Chingching; 張卿卿
18-Dec-2008How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect Self-relevant Thoughts and Product Attribute Thoughts張卿卿
18-Dec-2008How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluationsChang, Chingching; 張卿卿
18-Dec-2008How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations張卿卿
25-Jan-2021How Morality Judgments Influence Humor Perceptions of Prankvertising張卿卿; Chang, Chingching
22-Feb-2013How people tell an ad story: Western vs. Asian stylesChing, Chingching; 張卿卿
26-Oct-2018How salient pictures in magazine advertisements bias consumers` preference construction: A comparison with product pages in e-stores applying dual system modelChang, Chingching; 張卿卿
26-Jun-2018How Salient Pictures in Magazine Advertisements Bias Consumers’ Preference Construction: A Comparison with Product Pages in e-Stores Applying a Dual System Model張卿卿; Chang, Chingching
18-Dec-2008Ideal self-image congruency as a motivator for smoking-The moderating effects of personality traits張卿卿
21-Feb-2013Imagery fluency and narrative advertising effectsChang, Chingching; 張卿卿
22-Nov-2010The impact of emotion elicited by political advertising on candidate evaluationsChang, Chingching; 張卿卿
18-Dec-2008The impact of negative political advertising: A review張卿卿
18-Dec-2008The impacts of emotion elicited by print political advertising on candidate evaluation張卿卿
Showing results 58 to 77 of 236 < previous   next >