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Browsing by Author 張卿卿


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Showing results 92 to 111 of 236 < previous   next >
DateTitleAuthor(s)
31-May-2010Knowledge about the Gulf War: A Theoretical Model of Learning from the News張卿卿
25-Feb-2013Making Unique Choices or Being Like Others: How Priming Self-concepts Influnces Advertising EffectivenessChang, Chingching; 張卿卿
25-Feb-2013Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising PersuasionChang, Chingching; 張卿卿
18-Dec-2008Mass madia impact on voter response to women candidates: Theoeetical development張卿卿
6-May-2014Men’s and Women’s Responses to Two-Sided Health News Coverage: A Moderated Mediation Model張卿卿; Chang, Chingching
25-Feb-2013Message Framing and Interpersonal Orientation at Cultural and Individual Levels: Involvement as a ModeratorChang, Chingching; 張卿卿
22-Dec-2018A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising EffectsChang, Chingching; 張卿卿
27-Apr-2017Methodological Issues in Advertising Research: Current Status, Shifts, and Trends張卿卿; Chang, Chingching
28-Apr-2020Model of Behavioral Strategies for Coping with Party Ambivalence張卿卿; Chang , Chingching
22-Nov-2010The moderating influence of ad framing for ad-self-congruency effects張卿卿
18-Dec-2008The moderating influence of Ad framing for Ad-self-congruency Effects張卿卿
15-Dec-2015Motivated Processing: How People Perceive News Covering Novel or Contradictory Health Research FindingsChang, Ching ching; 張卿卿
25-May-2020Narrative Ads and Narrative Processing張卿卿; Chang, Chingching
21-Feb-2013News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an ExampleChang, Chingching; 張卿卿
22-Feb-2013Opinions from Others Like You: The Role of Perceived Source SimilarityChang, Chingching; 張卿卿
19-Jun-2018Party Ambivalence: Antecedents, Decision Strategies, Media Uses, and Coping Strategies張卿卿; Chang, Chingching
22-Nov-2010Party Bias in political advertising processing: results from an experiment involving the 1998 Taipei Mayor Election張卿卿; Chang, Chingching
22-Nov-2010Personal Values, Advertising, and Smoking Motivation in Taiwanese AdolescentsChang, Chingching; 張卿卿
18-Dec-2008Political advertising in Taiwan and the USA cross-cultural comparison of the 1996 president election campaignsChang, Chingching; 張卿卿
22-Dec-2015Political communication in TaiwanChang, Chingching;; 張卿卿
Showing results 92 to 111 of 236 < previous   next >