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Browsing by Author 張卿卿


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Showing results 121 to 140 of 236 < previous   next >
DateTitleAuthor(s)
22-Nov-2010See the small picture: The importance of culture versus self in determining advertising effectiveness張卿卿
31-May-2010Seeing Is Believing: The Direct and Contingent Influence of Pictures in Health Promotion Advertising張卿卿
27-Aug-2015Seeing the small picture: Ad-self versus ad-culture congruency in international advertisingChang, Chingching; 張卿卿
18-Dec-2008Self-Congruency as a cue in different advertising processing contexts張卿卿
18-Dec-2008Self-Congruency as a Cue in Different Advertising Processing ContextsChang, Chingching; 張卿卿
27-Oct-2015Self-Construal and Facebook Activities: Exploring Differences in Social Interaction Orientation張卿卿; Chang, Chingching
22-Jun-2020Self-control–centered empowerment model: Health consciousness and health knowledge as drivers of empowerment seeking through health communication張卿卿; Chang, Chingching
22-Nov-2010Should women emote? Perceptual bias and opinion change in response to political ads for candidates of different gendersChang, Chingching; 張卿卿
13-Jul-2015The relative effectiveness of comparative and noncomparative advertising: Evidence for gender differences in information-processing strategiesChang, Chingching; 張卿卿
17-Apr-2015The Role of Ad-Evoked Consumption Visions Predicting Brand Attitudes: A Relevancy Principle ModelChang, Ching-Ching; 張卿卿
22-Nov-2010When does gender counts: Further insights into gender schematic processing of female candidates` political advertisementsChang, Chingching; 張卿卿
5-Jan-2015When New Commercials do not Meet Expectations張卿卿; Chang, Ching-Ching
25-Feb-2013Why Are Childlike Portrayals Appealing in East Asia? A Cross-Cultural Comparison between Taiwan and the U.S.Chang, Chingching; 張卿卿
5-Jan-2015Why Do Caucasian Advertising Models Appeal to Consumers in Taiwan? A Cue-Triggered Value-Expressive Framework張卿卿; Chang, Ching-Ching
29-Jul-2014中文數位字體對平面廣告傳達品牌形象、知覺品質與知覺價格之影響蔡柔安; Tsai, Rou An.
1-Oct-2018以印象管理理論探討線上測驗結果對Facebook分享意圖之影響林亞駿; Lin, Ya-Jiunn
5-Oct-2022以自我決定理論探討實況中遊戲情境、遊戲結果及帶入感對遊戲實況享樂的交互作用邱奕明; Chiu, Yi-Ming
2-Nov-2015【依公，依嬤】馬祖耆老攝影紀事陳希倫; Chen, Hsi Lun
18-Oct-2012促進公眾對於科技的理解及參與---從訊息產製到閱聽眾接收-新聞媒體科技議題報導形式與多寡及其對閱聽眾資訊接收與科技素養形成的影響(I)張卿卿
18-Oct-2012候選人、媒體與總統大選-競選廣告與議題/特質所有權認知張卿卿
Showing results 121 to 140 of 236 < previous   next >