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Browsing by Author 郭貞


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DateTitleAuthor(s)
31-May-20101999 Internet User’s Selection of the Web, Catalogs and Retail Stores for Product Information: A Causal Modeling Approach郭貞
4-Sep-20133C 品牌旗艦店體驗行銷之研究─以Apple、SONY為例黃郁雲
18-Dec-2008The Acquisition of Consumer Skills and Materialism in Adolescents: A Cross-cultural Comparison郭貞; Kuo,Cheng
18-Dec-2008The Acquisition of Consuner Skills and Materialism: A Cross-Cultural Comparison郭貞
18-Dec-2008Buying for Name Brand Social Approval or Fashion: A Social Learning Approach郭貞
18-Dec-2008Channel selection of the internet users in Taiwan for shopping and buying郭貞
31-May-2010A Comparison of the Values and Appeals in Outdoor Advertisement in Taiwan and China郭貞
18-Dec-2008Consumer Styles and Media Uses of the Generation Xers in TaiwanKuo, Cheng; 郭貞
18-Dec-2008Consumer Styles of On-line Shoppers on Taiwan郭貞
31-May-2010Demographic Differences in Perceived Channel Characteristics: A Comparison of the Web, Catalogs, and Retail Stores郭貞
18-Dec-2008Examiming the Consumer Styles and the Media Use Patterns of the People on Taiwan郭貞
18-Dec-2008An Exploratory Study of An Emerging Businesson the Internet：Online Fortune Telling and Horoscope Reading郭貞
18-Dec-2008Exploring the Consumer Style of Youths in China郭貞
8-May-2010The Formation of Egalitarian Orientations Among The Working Class and Nonworking Class: A Differential Socialization Process Approach郭貞
12-Jan-2015How adolescents learn to be consumers : an eclectic approach郭貞; Cheng, Kuo
18-Dec-2008The impact of market mavenism and shopping orientation on the consumer`s use of the Web catalogs and retail stores as shopping and buying channels郭貞
1-Feb-2021Instagram使用者人格特質、自我展示策略與幸福感之關聯研究呂浩綱; Lu, Hao-Kang
18-Dec-2008Investigation the Compulsive Buying Behaviors among the Taiwanese Youths: An Integrated Model郭貞
18-Sep-2009Laughter is the Best Pitch: A Research on the Presence of Humor in American and Filipino Advertisements文詩安; Mildred Ann Vicente
31-May-2010Media exposure and the learning of green consumer style and rational consumer orientations among the Taiwanese consumers: A causal structural model郭貞
Showing results 1 to 20 of 138  next >