Showing results 1 to 20 of 32
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Date | Title | Author(s) |
9-Apr-2010 | 2007至2009中華台北男女籃國家代表隊在瓊斯盃新聞中的性別差異 | 江佳琪; Chiang, Ricie |
8-Mar-2013 | Assessing the TARES as an ethical model for antismoking ads | Lee, Seow Ting; Cheng, I-Huei; 鄭怡卉 |
8-Mar-2013 | Characteristics and Dimensions of Ethical Leadership in Public Relations | Lee, Seow Ting; Cheng, I-Huei; 鄭怡卉 |
24-Jun-2020 | Cultivating relationships with fans on Facebook: Discussing the ethical dimensions of corporate PR and marketing communication on social media | 鄭怡卉; Cheng, I-Huei |
26-May-2015 | Discovering the unexplored in science communication: Pseudoscience news | Cheng, I-Huei; 鄭怡卉 |
8-Mar-2013 | Does (Linking with) Practice Make Perfect?: A Survey of Public Relations Scholars | Cheng, I-Huei; Gregorio, Federico de |
8-Mar-2013 | The effects of frame, appeal, and outcome extremity of antismoking messages on cognitive processing | Leshner, Glenn; Cheng, I-Huei; 鄭怡卉 |
8-Mar-2013 | Ethics Management in Public Relations: Practitioner Conceptualizations of Ethical Leadership, Knowledge, Training and Compliance | Lee, Seow Ting; Cheng, I-Huei; 鄭怡卉 |
18-Sep-2009 | Functions of the Use of English in Advertising: A Content Analysis of Taiwanese Magazines | 萩原茂樹; Shigeki Jack Hagihara |
11-Apr-2014 | Media Advocacy | Cheng, I-Huei |
8-Mar-2013 | Strategic and Ethical Issues in Antismoking Message Development: How U.S. Public Health Campaigners Conceptualize Efficacy and Ethicality | Cheng, I-Huei; Lee, Seow Ting; 鄭怡卉 |
4-Aug-2021 | 企業永續中公關的角色與權力關係的演變 | 吳愷羚; Wu, Kai-Lin |
3-Aug-2020 | 企業網站之投資人關係內容比較研究─以台灣及美國大型企業為例 | 江承樺; Chiang, Cheng-Hua |
21-Jul-2014 | 來源國,廣告訴求,文化價值觀:航空公司廣告在台灣的內容分析法研究 | 古楷婷; Gulenok, Kateryna |
1-Sep-2023 | 傳播實習對傳播學系學生的生涯決策自我效能及職涯選擇的影響 | 蔡悅晴; Choi, Yuet-Ching |
2-Mar-2021 | 從重大醫療疏失之新聞報導與社群平台回應分析醫療機構組織聲譽在危機溝通中的光環效應 | 余維芳; Yu, Wei-Fang |
1-Jul-2020 | 探討Facebook偽科學新聞的訊息來源與內容呈現方式之影響 | 許普堯; Hsu, Pu-Yao |
3-May-2021 | 探討Youtuber產品置入策略與資訊揭露之說服效果 | 張洛瑀; Chang, Lo-Yu |
3-Jun-2021 | 探討「快時尚」與「廢時尚」的新聞框架、公關議題管理與企業永續 | 鄭怡卉; Cheng, I-Huei |
2-Aug-2023 | 探討社群媒體假新聞之公關危機回應策略 | 王孟琦; Wang, Mon-Chi |