Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/100321
DC Field | Value | Language |
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dc.creator | Yu, Chian-Son | |
dc.date | 2015-03 | |
dc.date.accessioned | 2016-08-16T08:23:25Z | - |
dc.date.available | 2016-08-16T08:23:25Z | - |
dc.date.issued | 2016-08-16T08:23:25Z | - |
dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/100321 | - |
dc.description.abstract | Because large amount of literature identifies trust as a crucial factor in the success of mobile banking, this study aims to illuminate the link from trust`s precursors, itself, to its outcome in the context of mobile banking. After surveying 356 potential customers and 247 current customers, the empirical results indicate that trust significantly influences potential users` intention to use mobile banking and current users` commitment to use mobile banking. Regarding current customers, the results reveal that situational normality, structural assurance, knowledge-incurred trust, personal-incurred trust, and calculative-incurred trust, in that order of relative power, considerably affect trust belief in mobile banking. As for potential customers, the results reveal that personal-incurred trust, knowledge-incurred trust, structural assurance and situational normality, in that order of relative influences, considerably affect trust belief in mobile banking. Given that the level of influence of trust`s antecedents in generating consumers trust varies across potential customers and current customers, banks are advised to strengthen different trust resources to meet the main concerns of different customer groups. | |
dc.format.extent | 369600 bytes | - |
dc.format.mimetype | application/pdf | - |
dc.relation | 資管評論, 20(2), 27-56 | |
dc.relation | MIS review | |
dc.subject | Trust;Mobile Banking;Trust Antecedents;Trust Consequences;Mobile Services | |
dc.title | Antecedents and Consequences of Trust in Using Mobile Banking | |
dc.type | article | |
dc.identifier.doi | 10.6131/MISR.2015.2002.02 | |
dc.doi.uri | http://dx.doi.org/10.6131/MISR.2015.2002.02 | |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.fulltext | With Fulltext | - |
item.openairetype | article | - |
item.grantfulltext | open | - |
item.cerifentitytype | Publications | - |
Appears in Collections: | 期刊論文 |
Files in This Item:
File | Description | Size | Format | |
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20(2)-27-56.pdf | 360.94 kB | Adobe PDF2 | View/Open |
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