Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/103068| DC Field | Value | Language |
|---|---|---|
| dc.contributor | 統計系 | |
| dc.creator | 周文賢;嚴永傑 | zh_TW |
| dc.creator | Chou, Wayne S.;Yen, Yung C. | |
| dc.date | 1992-03 | |
| dc.date.accessioned | 2016-10-20T04:03:28Z | - |
| dc.date.available | 2016-10-20T04:03:28Z | - |
| dc.date.issued | 2016-10-20T04:03:28Z | - |
| dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/103068 | - |
| dc.description.abstract | 隨著產品競爭的日益激烈，擬訂適當的定位策略，將是行銷成功的關鍵因素之一。鑑別分析在定位策略上能明確掌握消費者知覺印象之認知差異，向為行銷學者所重視。然而，文獻中屬性配置大多僅運用鑑別負荷量，未能反映屬性權重，且品牌間之距離與理想點計算等問題，亦多未能詳加探討。本文擬針對這些問題，進一步研究，並以罐裝咖啡品牌定位為例，就所提計算步驟加以實證。 | |
| dc.format.extent | 742060 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation | 國立政治大學學報, 64, 441-452 | |
| dc.title | 鑑別分析在產品定位之應用 | zh_TW |
| dc.title.alternative | The Application of Discriminant Analysis in Product Positioning | |
| dc.type | article | |
| item.grantfulltext | open | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
| item.openairetype | article | - |
| item.cerifentitytype | Publications | - |
| item.fulltext | With Fulltext | - |
| Appears in Collections: | 期刊論文 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 64-441-452.pdf | 724.67 kB | Adobe PDF2 | View/Open |
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