Creative Advertising Plan - A Case Study of Le Menu Frozen Dinners

Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/103260

DC Field	Value	Language
dc.contributor	國立政治大學廣告學系
dc.creator	祝鳳岡	zh_TW
dc.date	1993-06
dc.date.accessioned	2016-10-25T07:29:13Z	-
dc.date.available	2016-10-25T07:29:13Z	-
dc.date.issued	2016-10-25T07:29:13Z	-
dc.identifier.uri	http://nccur.lib.nccu.edu.tw/handle/140.119/103260	-
dc.description.abstract	The objective of the study is to formulate a creative plan for advertising by way of the case study. From the management perspectie, this paper provides an example showing planning efforts in order to enhance advertising productivity. There are three major components included in the study e.g. situational analysis, creative plan and media plan.
dc.format.extent	109 bytes	-
dc.format.mimetype	text/html	-
dc.relation	廣告學研究, 2, 139-156
dc.subject	規劃 ; 廣告
dc.title	Creative Advertising Plan - A Case Study of Le Menu Frozen Dinners
dc.type	article
item.cerifentitytype	Publications	-
item.fulltext	With Fulltext	-
item.grantfulltext	open	-
item.openairecristype	http://purl.org/coar/resource_type/c_18cf	-
item.openairetype	article	-
Appears in Collections:	期刊論文

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