A Categorization Approach to Market Segmentation

Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/103793

DC Field	Value	Language
dc.creator	樓永堅	-
dc.creator	Lou, Yung-Chien	-
dc.date	1995-06	-
dc.date.accessioned	2016-11-11T02:59:04Z	-
dc.date.available	2016-11-11T02:59:04Z	-
dc.date.issued	2016-11-11T02:59:04Z	-
dc.identifier.uri	http://nccur.lib.nccu.edu.tw/handle/140.119/103793	-
dc.description.abstract	本文建議一新的市場區隔方法，以消費者的品牌選擇一類別資料，為區隔基礎。品牌選擇代表消費者對行銷組合的回應，因此，消費者對數種產品的品牌選擇組合應是具潛力的市場區隔方法。首先，將探討有關市場區隔之文獻，接著說明建議的方法及其可能的延伸。	-
dc.description.abstract	An alternative market segmentation approach is proposed. The aggregation process is based on the consumers` brands choice among several product categories. Analysis will be focused on the similarity measures of category data. A review and critique of the commonly used segmentation bases is also presented. Finally, some extensions of the proposed model will be discussed.	-
dc.format.extent	1173082 bytes	-
dc.format.mimetype	application/pdf	-
dc.relation	國立政治大學學報, 70 part 2,329-342	-
dc.title	A Categorization Approach to Market Segmentation	-
dc.type	article	-
item.grantfulltext	open	-
item.openairecristype	http://purl.org/coar/resource_type/c_18cf	-
item.openairetype	article	-
item.cerifentitytype	Publications	-
item.fulltext	With Fulltext	-
Appears in Collections:	期刊論文

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