Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/124595| 題名: | When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives | 作者: | 陳冠儒 Chen, Kuan-Ju Shan, Yan Lin, Jhih-Syuan |
貢獻者: | 企管系 | 日期: | 2018 | 上傳時間: | 3-Aug-2019 | 關聯: | the American Academy of Advertising Conference, American Academy of Advertising | 資料類型: | 會議論文 |
| Appears in Collections: | 會議論文 |
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| index.html | 88 B | HTML2 | View/Open |
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