Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships

Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/124608

DC Field	Value	Language
dc.contributor	企管系
dc.creator	陳冠儒
dc.creator	Chen, Kuan-Ju
dc.creator	Lin, Jhih-Syuan
dc.creator	Choi, Jung Hwa
dc.creator	Hahm, Jung Min
dc.date	2013
dc.date.accessioned	2019-08-03	-
dc.date.available	2019-08-03	-
dc.date.issued	2019-08-03	-
dc.identifier.uri	http://nccur.lib.nccu.edu.tw/handle/140.119/124608	-
dc.format.extent	88 bytes	-
dc.format.mimetype	text/html	-
dc.relation	the American Academy of Advertising Global Conference, American Academy of Advertising
dc.title	Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships
dc.type	會議論文
item.openairecristype	http://purl.org/coar/resource_type/c_18cf	-
item.fulltext	With Fulltext	-
item.grantfulltext	open	-
item.openairetype	會議論文	-
item.cerifentitytype	Publications	-
Appears in Collections:	會議論文

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