Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/124905| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 蕭宏祺 | zh_TW |
| dc.contributor.advisor | Shiau, Hong-Chi | en_US |
| dc.contributor.author | 寶琳娜 | zh_TW |
| dc.contributor.author | Machado, Paulina | en_US |
| dc.creator | 寶琳娜 | zh_TW |
| dc.creator | Machado, Paulina | en_US |
| dc.date | 2019 | en_US |
| dc.date.accessioned | 2019-08-07T08:41:57Z | - |
| dc.date.available | 2019-08-07T08:41:57Z | - |
| dc.date.issued | 2019-08-07T08:41:57Z | - |
| dc.identifier | G0106461017 | en_US |
| dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/124905 | - |
| dc.description | 碩士 | zh_TW |
| dc.description | 國立政治大學 | zh_TW |
| dc.description | 國際傳播英語碩士學位學程(IMICS) | zh_TW |
| dc.description | 106461017 | zh_TW |
| dc.description.abstract | This article aims to realize the non-Asian international students` contrast in perception before and after having a studying/living abroad experience in Taiwan, by identifying the most frequent concepts extracted from in-depth interviews conducted to non-Asian international students across the country. Therefore, this research provides helpful insight into the key themes to use in order to attract international students and ultimately promote the nation brand Taiwan. | en_US |
| dc.description.tableofcontents | Table of contents\n\n\n\nList of figures and tables ……………………………………………………………………..i\n\nCHAPTER ONE. Introduction …………………………………………………………….1\n\n1.1 Motivations ……………………………………………………………………….2\n\nCHAPTER TWO. Literature review ………………………………………….…………..4\n\n2.1 Nation Brand and concepts related to it ………………………..….……...……...4\n\n2.2 Brand Taiwan 101 ………………………………………..……………….….......5\n\n2.3 Brand Taiwan SWOT analysis …………………………………………………..7\n\n2.4 Globalization and internationalization of tertiary education ……..……………...7\n\n2.5 Study in Taiwan ………………………………………………………………….10\n\n2.5.1 Choosing Taiwan …………………………..…………………………..10\n\n2.5.2 International Students in Taiwan ………………………………………12\n\nCHAPTER THREE. Research gap …………………………………..…………………....14\n\n3.1 Research question …………………………………………………….……..…...15\n\n3.2 Theoretical framework …………………………………………………………..15\n\n3.2.1 Brand concept-image theory ………………………………..………....16\n\n3.2.2 Actor-Network theory……………………...…………………………..18\n\nCHAPTER FOUR. Methodology ………..…………………………………….…..………22\n\n4.1.1 Subsections .………………………………...………………………….22\n\n4.1.2 Sample.…………………………………………………………………23\n\n4.1.3 Techniques ……………………………………………………………..26\n\n4.1.4 Procedure ………………………………………………………….…...26\n\n4.1.4.1 In-depth interview …………………………………………...26\n\n4.1.4.2 Netnographic research ……………………………………….27\n\n4.1.5 Timetable …………………………………………………….………...27\n\n4.2 Interviewing processes …………………………………………………………..28\n\n4.2.1 In-depth questionnaire sample ..………………………………………..28\n\n4.2.2 In-depth interview themes ………………………………..……………28\n\nCHAPTER FIVE. Results …………………………………………………………………30\n\n5.1 Before coming to Taiwan...………………………………………………………30\n\n5.1.1 University and city selection process …………………...……………..32\n\n5.1.2 Just landed: first impressions on Taiwan……………………………….34\n\n5.2 After the acculturation process and change in perceptions ……………………...36\n\n5.2.1 Taiwan’s rich culture…………………………………………………...37\n\n5.2.1.1 Experiencing local culture……...……………………...……..38\n\n5.2.1.2 The kindness of the Taiwanese…...……………………...…...44\n\n5.2.1.3 Safety first …………………………………………………...47\n\n5.2.1.4 Under the weather……………….…………………………...49\n\n5.2.2 How convenient is Taiwan?....................................................................53\n\n5.2.2.1 Transportation system………………………………………..54\n\n5.2.2.2 From the city to the wilderness………………………………58\n\n5.2.2.3 Accessing products and services……………………………..61\n\n5.2.3 On campus experience………………………………………………….64\n\n5.2.3.1 Language: the struggle is real………………………………...65\n\n5.2.3.2 Class environment……………………………………………66\n\n5.2.3.3 Faculty………………………………………………………..68\n\n5.2.3.4 Scholarship program………………………………………….69\n\nCHAPTER SIX. Conclusions ……………………………………………………………...70\n\n6.1 Suggestions ……………………………………………………………………....73\n\n6.2 Limitations ……………………………………………………………………….74\n\nReferences …………………………………………………………………………………..75\n\nList of figures and tables\n\n\n\nFigures………………………………………………………………………………………….\n\nFigure 1. Leading countries based on a number of Instagram users as of April 2019……….20\n\nFigure 2. Students preferences for city and program selection………………………………32\n\nFigure 3. Concepts associated with a negative first impression on Taiwan…...……………..34\n\nFigure 4. Interviewee n°3 complaining about traffic in Taipei, Taiwan……….……………..35\n\nFigure 5. Interviewee n°3 marching during Pride in Taipei, Taiwan……………………......39\n\nFigure 6. Interviewee n°6 having mango shaved ice Kaohsiung, Taiwan…………………...40\n\nFigure 7. Interviewee n°8 having tea in Kaohsiung, Taiwan………………………………...41\n\nFigure 8. Interviewee n°6 having zongzi in New Taipei City, Taiwan………………………42\n\nFigure 9. Interviewee n°7 with pomelo hat in Taichung, Taiwan……………………………43\n\nFigure 10. Interviewee n°3 thanking Taiwanese friend in Taipei, Taiwan………………….45\n\nFigure 11. Interviewee n°12 enjoying the weather in Hualien, Taiwan……………………...49\n\nFigure 12. Interviewee n°9 complaining about the weather...……………………………….51\n\nFigure 13. Interviewee n°2 complaining about the weather…………………………………51\n\nFigure 14. Interviewee n°6 at a public bus in New Taipei City, Taiwan…………………….55\n\nFigure 15. Interviewee n°10 using Ubike in Taipei, Taiwan……………………...…………56\n\nFigure 16. Interviewee n°11 riding his scooter in Kaohsiung, Taiwan………………………57\n\nFigure 17. Interviewee n°12 enjoying a day trip in Hualien, Taiwan…………………..……59\n\nFigure 18. Interviewee n°2 on a spontaneous trip to New Taipei City, Taiwan……………...60\n\nFigure 19. Interviewee n°6 eating at Family Mart in New Taipei City, Taiwan………...….. 62\n\nFigure 20. Interviewee n°4 eating at a restaurant in Taipei City, Taiwan……………………63\n\nTables…………………………………………………………………………………………..\n\nTable 1. Interviewees organized by city……………………………………………………...24\n\nTable 2. Interviewees statistics according to the following categories……………..………..25\n\nTable 3. Schedule of activities…………………………………………………………….....27\n\nTable 4. In-depth interview questionnaire sample …..……………………………………….28\n\nTable 5. Preliminary themes of in-depth interviews………………………………………….29\n\nTable 6. Subcoding extracted from “rich culture” coding……………………………………37\n\nTable 7. Subcoding extracted from “convenience” coding…………………………………..53\n\nTable 8. Subcoding extracted from “on campus experience” coding……………….………..64 | zh_TW |
| dc.format.extent | 2606881 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri | http://thesis.lib.nccu.edu.tw/record/#G0106461017 | en_US |
| dc.subject | 國家品牌 | zh_TW |
| dc.subject | 跨文化遭遇交流 | zh_TW |
| dc.subject | 非亞洲人的身份轉變 | zh_TW |
| dc.subject | 旅遊經歷 | zh_TW |
| dc.subject | 對台灣的看法 | zh_TW |
| dc.subject | 千禧一代 | zh_TW |
| dc.subject | Nation branding | en_US |
| dc.subject | Intercultural encountering exchange | en_US |
| dc.subject | Transformed identities non-Asian | en_US |
| dc.subject | Sojourning experiences | en_US |
| dc.subject | Perception towards Taiwan | en_US |
| dc.subject | Millennials | en_US |
| dc.title | 在台灣留學之西方國際生對台國家的態度改變研究 | zh_TW |
| dc.title | Before and after: Non-Asian international students` perceptions of the nation brand Taiwan | en_US |
| dc.type | thesis | en_US |
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| dc.identifier.doi | 10.6814/NCCU201900307 | en_US |
| item.openairecristype | http://purl.org/coar/resource_type/c_46ec | - |
| item.fulltext | With Fulltext | - |
| item.openairetype | thesis | - |
| item.cerifentitytype | Publications | - |
| item.grantfulltext | restricted | - |
| Appears in Collections: | 學位論文 | |
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| 101701.pdf | 2.55 MB | Adobe PDF2 | View/Open |
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