中國企業國際化策略分析

Abstract

在本文中，我們將關注中國中小企業的國際化戰略，更深入地討論這個話題的關注是由於中國企業內部化的興起，本文目的是研究及幫助中國中小企業將企業業務國際化。本文將引入五個案例作為本文的方法論，將既定的理論策略與中國中小企業需要解決的問題連結起來，通過案例格式介紹五家公司的國際化進程，對這五家公司的企業家經驗的解釋將是我們研究結果的基礎，因此，本文的目標是希望幫助中小企業的決策者制定一個更加個性化和適應其公司資源基礎的國際化戰略。

In this paper we will focus on internationalization strategies of small and medium enterprises in China. The attention to deeper discuss this topic is due to rise of internalization of Chinese enterprises. The aim of the present work is to investigate and help Chinese SMEs wanting to internationalize their business activities. In this paper, five cases will be introduced as the methodology of this paper to connect the established theoretical strategies back to the questions that need to be addressed of Chinese SMEs, five companies’ internationalization process will be introduced through a case format. The interpretations of the entrepreneurs’ experience of these five companies will be the base of our findings. Thus, the goal of this paper to hopefully to help decision makers of small and medium-sized enterprises develop an internationalization strategy that is more individual and situational adapted to the resource base of their company.