To gamble or not to gamble : how the disclosure of the winning odds moderates the gambled price discount on consumer’s internal reference price

Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/127560

DC Field	Value	Language
dc.contributor	企管系
dc.creator	樓永堅
dc.creator	Lou, Yung-Chien
dc.creator	蔡佩純
dc.creator	Tsai, Pei-Chun
dc.date	2019-07
dc.date.accessioned	2019-11-25T08:15:11Z	-
dc.date.available	2019-11-25T08:15:11Z	-
dc.date.issued	2019-11-25T08:15:11Z	-
dc.identifier.uri	http://nccur.lib.nccu.edu.tw/handle/140.119/127560	-
dc.relation	2019 AMA Summer Educators` Conference, American Marketing Association
dc.title	To gamble or not to gamble : how the disclosure of the winning odds moderates the gambled price discount on consumer’s internal reference price
dc.type	conference
item.cerifentitytype	Publications	-
item.grantfulltext	none	-
item.openairetype	conference	-
item.fulltext	No Fulltext	-
item.openairecristype	http://purl.org/coar/resource_type/c_18cf	-
Appears in Collections:	會議論文

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