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Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/38952
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dc.contributor.advisor吳文傑zh_TW
dc.contributor.advisorWu, Jack Wen-Chiehen_US
dc.contributor.author黃明德zh_TW
dc.contributor.authorHuang, Frankie Ming-Teen_US
dc.creator黃明德zh_TW
dc.creatorHuang, Frankie Ming-Teen_US
dc.date2009en_US
dc.date.accessioned2010-04-23T11:55:37Z-
dc.date.available2010-04-23T11:55:37Z-
dc.date.issued2010-04-23T11:55:37Z-
dc.identifierG0096925011en_US
dc.identifier.urihttp://nccur.lib.nccu.edu.tw/handle/140.119/38952-
dc.description碩士zh_TW
dc.description國立政治大學zh_TW
dc.description亞太研究英語碩士學位學程(IMAS)zh_TW
dc.description96925011zh_TW
dc.description98zh_TW
dc.description.abstractThe emergence of shanzhaiji handset industry or bandit handset industry (山寨機手機產業) is an interesting phenomenon that is the only socioeconomic behavior occurring in mainland china. According to the National Development and Reform Commission of PRC, a company is permitted to produce the cellular phones with 200 million RMB and R&D capabilities. However, with only 100 thousands RMB capital, a shanzhaji handset producer can deliver the cellular phones in mainland china by getting a core technology of one package of chipset total solution (turnkey) from MediaTek / MTK (聯發科) in Taiwan. This new business model has been impacting the phone industry significantly in the mainland china. My research will focus on the development of entire shanzhaiji industry development from its origin to the status quo as well as future development. Three aspects of supply chain, market channel and government policy in terms of shanzhaiji industry are addressed in this research.en_US
dc.description.tableofcontentsAbstract ..................................................................................................................................... i\nTable of Contents ...................................................................................................................... ii\nAcknowledge ........................................................................................................................... iii\nFigure ...................................................................................................................................... iv\nTable ......................................................................................................................................... v\n1. Introduction ........................................................................................................................... 1\n1.1 Research background .......................................................................................................... 1\n1.2 Research motivation............................................................................................................ 1\n1.3 Research purpose ................................................................................................................ 2\n1.4 Expectation ......................................................................................................................... 2\n2. Research methodologies ....................................................................................................... 3\n2.1 Research framework ........................................................................................................... 3\n2.2 Research target scope .......................................................................................................... 3\n2.3 Research data collection ..................................................................................................... 3\n2.4 Research procedure ............................................................................................................. 4\n3. Shanzhaiji handset industry development ............................................................................. 5\n3.1 Origin of shanzhaiji handset industries ............................................................................... 5\n3.2 Role of MTK to make shanzhaiji handset industry booming ............................................. 9\n3.3 Shanzhaiji handset developing process ............................................................................. 12\n3.4 Component Supply chain overview .................................................................................. 15\n3.5 Chinese handset market and shanzhaiji handset distribution ............................................ 16\n4. Analysis and comparison .................................................................................................... 21\n4.1 Key successful factors of shanzhaiji handset .................................................................... 21\n4.2 Shanzhaiji handset innovation .......................................................................................... 23\n4.3 Shanzhaiji handset Time to Market (TTM) comparison ................................................... 38\n4.4 Shanzhaiji handset cost effectiveness ............................................................................... 39\n4.5 The comparison of handset channel patterns in mainland china ...................................... 40\n5. Future development of shanzhaiji handset .......................................................................... 54\n5.1 Competition increase in shanzhaiji handset market .......................................................... 54\n5.2 Chinese Government policy to shanzhaiji handset market ............................................... 55\n5.3 Transformation from OEM/ODM to OBM....................................................................... 56\n6. Conclusions ......................................................................................................................... 58\nReference ............................................................................................................................... 60zh_TW
dc.format.extent3886483 bytes-
dc.format.mimetypeapplication/pdf-
dc.language.isoen_US-
dc.source.urihttp://thesis.lib.nccu.edu.tw/record/#G0096925011en_US
dc.subjectMTKen_US
dc.subjectshanzhaiji handseten_US
dc.subjectbandit handset and industry developmenten_US
dc.title中國大陸山寨手機產業發展zh_TW
dc.titleDevelopment of shanzhaiji handset industry in Mainland Chinaen_US
dc.typethesisen
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