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Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/59392
DC FieldValueLanguage
dc.contributor.advisor吳文傑zh_TW
dc.contributor.advisorWu, Jacken_US
dc.contributor.author毛志平zh_TW
dc.contributor.authorMao, Daviden_US
dc.creator毛志平zh_TW
dc.creatorMao, Daviden_US
dc.date2012en_US
dc.date.accessioned2013-09-02T08:16:47Z-
dc.date.available2013-09-02T08:16:47Z-
dc.date.issued2013-09-02T08:16:47Z-
dc.identifierG0100933030en_US
dc.identifier.urihttp://nccur.lib.nccu.edu.tw/handle/140.119/59392-
dc.description碩士zh_TW
dc.description國立政治大學zh_TW
dc.description國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description100933030zh_TW
dc.description101zh_TW
dc.description.abstractAmazon.com, the world’s largest online retailer has never set a foot here in Taiwan, where the market is strong and potentials are high. In this paper, we will discuss how online shoppers are like in Taiwan with 7,685 responded samples in regards to shopping experiences, amount of money spend yearly online, brand images, logistic expectations, and mobile purchase intentions. With these data analysis and consumers behavior trend, we hope to give the big picture of Taiwan market to Amazon.com executives and to have them setup operation here before it’s too late.en_US
dc.description.tableofcontentsExecutive Summary 1\n1. Introduction 2\n1.1. Data Collection 3\n1.2. Description of the Sample 3\n2. The Environment around Online Shopping 6\n3. The Categories of Purchases 8\n4. The Purchase & Delivery Expectations and Groupon 11\n5. Mobile Device and Online Purchases 16\n6. Logistic and Regulation 19\n7. Amazon Web Services Potential in Taiwan 21\n8. Amazon.com’s Market Position in Taiwan 22\n9. Amazon.com Porter Five Forces 23\n10. Summary and Recommendation 25\nReference 26zh_TW
dc.format.extent1146867 bytes-
dc.format.mimetypeapplication/pdf-
dc.language.isoen_US-
dc.source.urihttp://thesis.lib.nccu.edu.tw/record/#G0100933030en_US
dc.subjectAmazon.comzh_TW
dc.subject市場研究zh_TW
dc.subjectAmazon.comen_US
dc.subjectMarket Researchen_US
dc.titleAmazon.com 在台灣的市場研究zh_TW
dc.titleAmazon.com Market Research in Taiwanen_US
dc.typethesisen
dc.relation.reference[1] 2013台灣網友網路購物行為調查，作者：陳映竹，出版年月：2013/3/1\n[2] 2013台灣網友網路購物消費趨勢分析，作者：陳映竹，出版年月：2013/2/26\n[3] http://medialand.com.tw/blog/article.asp?id=1436 台灣網友網路購物行為分析，作者：JanetKuan，日期：2012-12-17\n[4] http://www.bnext.com.tw/article/view/tag/%E5%9C%98%E8%B3%BC/id/23831 團購市場變天：GOMAJI超越GROUPON台灣，搶下第一名寶座，數位時代網站｜撰文者：鄭緯筌 (Vista)，發表日期：2012-07-07\n[5] http://www.taipeitimes.com/News/lang/archives/2013/01/26/2003553430\nFSC lifts limit on mobile credit purchases\n[6] http://www.engadget.com/2013/02/28/paid-apps-return-to-google-play-in-taiwan/\nPaid apps return to Google Play in Taiwan after 18 months of legal wrangling Mobile\nBy Sean Buckley posted Feb 28th, 2013 at 5:35 AM\n[7] E-Business and E-Commerce Management”, David Chafey,Third Edition\n[8] http://corporate.pchome.com.tw/about_us/invent_pr.php?y=1999&pr_id=550&lang=cht 網路家庭與美國Intertop公司合作，引進eBay、Amazon到台灣\n[9] http://www.bnext.com.tw/article/view/cid/145/id/27950 亞馬遜平板Kindle Fire HD前進170國，台灣依舊不在其列zh_TW
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item.languageiso639-1en_US-
item.openairetypethesis-
item.openairecristypehttp://purl.org/coar/resource_type/c_46ec-
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