Fuzzy evaluating management performance and marketing strategies in community colleges

Abstract

Recently, worry about the worsening quality of community colleges has become public concerns in Taiwan. Within a high competitive marketing, the managers in community colleges have been expected for better performance in their teaching quality to attract potential students. This study aims to apply fuzzy measurement and propose an effective solution to improve the performance of community colleges. We design a fuzzy model to retrieve management features in community colleges and redefine their performance indicators. The result reveals the important factors for better performance, which are measured by fuzzy, are enrollment, attendance, and satisfaction. Community colleges can select better marketing strategies to evaluate their curriculum design through students` needs using fuzzy measurement. © 2012 ICIC International.