Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/99673| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 石佳相 | zh_TW |
| dc.contributor.advisor | C. Stone Shih | en_US |
| dc.contributor.author | 潘偉力 | zh_TW |
| dc.contributor.author | Portwood, Mark | en_US |
| dc.creator | 潘偉力 | zh_TW |
| dc.creator | Portwood, Mark | en_US |
| dc.date | 2016 | en_US |
| dc.date.accessioned | 2016-08-03T03:38:57Z | - |
| dc.date.available | 2016-08-03T03:38:57Z | - |
| dc.date.issued | 2016-08-03T03:38:57Z | - |
| dc.identifier | G1009260292 | en_US |
| dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/99673 | - |
| dc.description | 碩士 | zh_TW |
| dc.description | 國立政治大學 | zh_TW |
| dc.description | 亞太研究英語碩士學位學程(IMAS) | zh_TW |
| dc.description | 100926029 | zh_TW |
| dc.description.abstract | Transmedia Storytelling is an often-discussed buzz word in entertainment circles, but currently there are very few cases of it in Taiwan’s television market. Furthermore, there is very little literature or research done addressing this field in a way that would enable would-be producers to design a transmedia production to meet their targets successfully. The aim of this study was to gather empirical data on how likely consumers of television programs in Taiwan are to interact with transmedia content for their preferred TV programs.\nThis information should prove useful to producers to have a reference of what types of transmedia extensions to put time and money into and which platforms to target for maximum audience engagement. Additionally, any researchers that are interested in audience-side information on transmedia consumption and engagement in Taiwan should find this study of interest. This study employed the use of survey data and to generate some meaningful data about this topic. Now that the data has been gathered and analyzed, a clearer picture of audience engagement with possible transmedia productions in Taiwan has been shown. | en_US |
| dc.description.tableofcontents | CHAPTER 1: INTRODUCTION 8\n1.1 RESEARCH BACKGROUND AND MOTIVATIONS 8\n1.2 EXPECTATIONS 9\n1.3 SUMMARY 9\n1.4 CONTRIBUTIONS 10\nCHAPTER 2: LITERATURE REVIEW 11\n2.1 TRANSMEDIA STORYTELLING DEFINED 11\n2.1.1 Digital Convergence and Transmedia Origins 12\n2.1.2 The Connected Audience 12\n2.1.3 Transmedia Storytelling Extensions-From Story to World 13\n2.2 TERMINOLOGY AND KEY TERMS 16\n2.2.1 Long’s Terminology 16\n2.2.2 Hermeneutic Codes (Transmedia Cues) 16\n2.2.3 Negative Capability 17\n2.2.3 Migratory Cues 18\n2.2.4 Discussing the Depth of Transmediality- Hard, Soft, and Chewy 18\n2.2.5 Successful Uses of Key Extensions 19\n2.2.6 Summary 20\n2.3 CONTEMPORARY EXAMPLES OF TRANSMEDIA TELEVISION EXTENSIONS 20\n2.3.1 Storyworld based Extension: The Walking Dead 20\n2.3.2 Character based Extension: Heroes 21\n2.3.3 Participation based Extensions: Defiance 22\n2.3.4 Participation based Extensions with Heavy User generated content: The piral 22\n2.4 TRANSMEDIA ENVIRONMENT 23\n2.4.1 Environment for Transmedia Projects in Taiwan 24\n2.4.2 Barriers to Transmedia Projects in Taiwan 25 \n2.5 SUMMARY 26\n2.5.1 Notes on evolving technology 27\nCHAPTER 3- RESEARCH DESIGN 28\n3.1 EXPECTATIONS 28\n3.2 RESEARCH PROBLEM 28\n3.3 RESEARCH QUESTIONS 29\n3.3.1 Question 1: What type of transmedia cues are likely to stimulate engagement by television viewers in Taiwan? 29\n3.3.2 Question 2a: Which platform are viewers most likely to use to engage with a transmedia extension? 29\n3.3.3 Question 2b: Do viewers prefer simple or “distinct and valuable” engagement? 29\n3.4 SURVEY DESIGN 30\n3.4.1 Basic Biographical Data 31\n3.4.2 Part 1- Types of cues and engagement 31\n3.4.3 Part 2a Platforms for engagement 32\n3.4.4 Part 2b- Simple engagement vs. “Distinct and Valuable” engagement 34\n3.5 DATA COLLECTION AND ANALYSIS 34\n3.5.1 Data collection 35\n3.5.2 Data analysis 35\n3.6 SUMMARY 35\nCHAPTER- 4 – DATA ANALYSIS 36\n4.1 SAMPLE STRUCTURE 36\n4.2 PREFERENCE FOR TYPE OF EXTENSION 37\n4.2.1 Character Based Extensions(Q5-8) 37\n4.2.2 Story world Based Extensions (Q9-12) 38\n4.2.3 Participation Based Extensions (Q13-16) 40\n4.2.4 Product Marketing Based Extensions (Q17-20) 41\n4.3 PART 2A: PREFERRED PLATFORMS FOR ENGAGEMENT 42\n4.3.1 Official website extension (Q21-22) 42\n4.3.2 Facebook page extension (Q23-24) 43\n4.3.3 Mobile application extension (Q25-26) 44\n4.3.4 Print media extension (27-28) 45\n4.3.5 Video game extension (29-30) 46\n4.4 PART 2B: SIMPLE VERSUS “DISTINCT AND VALUABLE” EXTENSIONS 47\n4.4.1 Simple engagement (Q22, 23, 25, 28, 30) 47\n4.4.2 “Distinct and Valuable engagement”(Q21, 24, 26, 27, 29) 49\nCHAPTER- 5 CONCLUSIONS AND FUTURE DIRECTIONS 51\n5.1 SUMMARY 51\n5.2 CONTRIBUTIONS 53\n5.3 RECOMMENDATIONS 54\n5.4 LIMITATIONS 54\n5.5 FUTURE STUDIES IN TAIWAN 54\n5.6 FUTURE DIRECTIONS IN GENERAL 55\nREFERENCES 57 | zh_TW |
| dc.format.extent | 974641 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri | http://thesis.lib.nccu.edu.tw/record/#G1009260292 | en_US |
| dc.subject | 跨媒體 | zh_TW |
| dc.subject | 台灣 | zh_TW |
| dc.subject | 電視節目 | zh_TW |
| dc.subject | 觀眾互動 | zh_TW |
| dc.subject | transmedia storytelling | en_US |
| dc.subject | audience engagement | en_US |
| dc.subject | television | en_US |
| dc.subject | taiwan | en_US |
| dc.title | Transmedia Storytelling for Television in Taiwan: Do Audiences Want to Engage? | zh_TW |
| dc.type | thesis | en_US |
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Inter-Asia Cultural Studies, 10(4), 524-543. doi:10.1080/14649370903166382\nMisc, C. (2013). The Walking Dead: a tentacular transmedia success…. Transmedialab.org. Retrieved 23 May 2015, from http://www.transmedialab.org/en/the-blog-en/case-study-en/the-walking-dead-a-tentacular-transmedia-success/\nNational Communications Commission. (2015). ADMINISTRATIVE PLAN 2015. Retrieved 11 December 2015, from http://www.ncc.gov.tw/english/content.aspx?site_content_sn=315&is_history=0\nNational Communications Commission. (2016). Ncc.gov.tw. Retrieved 11 May 2016, from http://www.ncc.gov.tw/english/news_detail.aspx?site_content_sn=339&is_history=0&pages=0&sn_f=927\nPratten, Robert. (2012). Transmedia Storytelling: Getting Started. Workbook Project,‹ http://workbookproject. com/culturehacker/2010/07/07/transmedia-storytelling-getting-started/›, accessed, 5.\nPriest, Susanna Hornig. (2009). 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Retrieved 11 December 2015, from http://www.taiwantoday.tw/ct.asp?xItem=220633&ctNode=445\nVAST MEDIA - Analysis and strategy for Second Screen and Social TV. (2013). Defiance - new case study for SyFy`s transmedia project. Retrieved 24 May 2015, from http://vast-media.com/transmedia-project-defiance/\nVeglis, Andreas. (2012). From Cross Media to Transmedia Reporting in Newspaper Articles. Publishing Research Quarterly, 28(4), 313-324. doi: 10.1007/s12109-012-9294-z\nWachter-Boettcher, S. (2012). Content Everywhere: Strategy and Structure for Future-Ready Content. Rosenfeld Media.\nWawro, Lawrence. (2012). Digital Storytelling. Children & Libraries: The Journal of the Association for Library Service to Children, 10(1), 50-52.\nYang, B., & Zisiadis, M. (2014). Transmedia marketing: strengthening multiplatform user participation through storytelling. | zh_TW |
| item.grantfulltext | restricted | - |
| item.openairetype | thesis | - |
| item.fulltext | With Fulltext | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_46ec | - |
| item.cerifentitytype | Publications | - |
| Appears in Collections: | 學位論文 | |
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