| dc.contributor.advisor | 張大為 | zh_TW |
| dc.contributor.advisor | Chang, David | en_US |
| dc.contributor.author (Authors) | 齊始均 | zh_TW |
| dc.contributor.author (Authors) | Chelala, Sergio San Sebastian | en_US |
| dc.creator (作者) | 齊始均 | zh_TW |
| dc.creator (作者) | Chelala, Sergio San Sebastian | en_US |
| dc.date (日期) | 2014 | en_US |
| dc.date.accessioned | 2-Mar-2015 10:12:07 (UTC+8) | - |
| dc.date.available | 2-Mar-2015 10:12:07 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-Mar-2015 10:12:07 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G1009330393 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/73565 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 100933039 | zh_TW |
| dc.description (描述) | 103 | zh_TW |
| dc.description.abstract (摘要) | 洋璽藝術創業計畫 | zh_TW |
| dc.description.abstract (摘要) | Sello de Agua Art （洋璽藝術) is a startup professional art gallery with the aim to promote Latin American art in Taiwan and China. The company chose Taiwan’s art market as a prime location for launch given its mature state with a size valued second in Asia, behind the art market of Mainland China. Being launched in Taiwan brings abundant opportunities and strategic advantages to reach Taiwanese collectors as well as other Asian art collectors such as Chinese,Japanese, Hongkonese and westerners living in Asia. In this growth, foreign artists (referring to those located outside Asia) are playing an important role because local and international dealers are promoting them to differentiate themselves in the eyes of Taiwanese and Asian collectors. This trend is sustained in creating an ability to serve changing demands of art based on the increasing number of emerging art collectors more open to western values and western ideas. In this process, it stands out that Latin American artists are specially under-represented in the market. This does not reflect the general trend of Latin America art as it continues receiving gain in reputation and collection within the international art community. With its increased standing and the stage of the art market in Taiwan, introducing Latin American Art will happen in the middle to long run, which will not only allow collectors to solidify their collections but also allow Latin America artists to expand their careers through market expansion. In this scenario there are several opportunities provided for art companies specializing in promoting Latin American art willing to come into the market and alleviate some needs within the art market. | en_US |
| dc.description.tableofcontents | 1. Company Profile 11.1. Mission 11.2. Vision 21.3. Operation 21.4. Objectives of The Business 21.5. Financial Goals 41.6. Start Up Funding 52. Market Faults 63. Launching the Company to Help Eliminate the Pain 94. Launching the Company in the Right Moment 105. The Market and Target Audience: Taiwan, China and Asia Pacific Art Markets 135.1. Taiwan total available market 135.2. Taiwan Contemporary Art Market 155.3. Taiwan Contemporary Foreign Art Market 165.4. China Market 175.5. Consumer Behavior: Taiwanese and Chinese Consumption of Art 195.6. Contemporary Asian Art 215.7. Contemporary Foreign Western Art in Taiwan and China 225.8. Contemporary Latin America Artist in Taiwan and in China 245.9. Prices in the Total Available Main Market 255.10. Prices in the Contemporary Art Market in Taiwan 275.11. Prices of Contemporary Western Foreign Art in Taiwan 295.12. Prices of Contemporary Latin American Art in Taiwan 295.13. Implications of High Prices 305.14. Client Base 315.15. Client base preferences 355.16. Reaching Collectors 366. Competition 386.1. Introduction 386.2. Players in the Market 396.3. Auction Houses 406.4. Local Galleries 406.5. Dealers focused in Latin America artists 426.6. Entry Barriers for Dealers in the Available Market 446.7. Entry Barriers for Foreign Dealers 456.8. Business Model of Art in Taiwan 476.9. Business Model in Dealers Focused in Western Artists 547. Product and Market Positioning 567.1. Marketing Strategy 588. Sello de Agua Art (洋璽藝術) Business Model 608.1. Customers Segments and Target Audience 608.2. Value Proposition 658.3. Customers Relations 678.4. Channels 708.5. Key Activities 718.6. Key Partners and Resources 738.7. Cost Structure 748.8. Revenue Model 759. Financials 779.1. Revenue 779.2. Costs of Goods Sold 809.3. Selling, General and Administrative Expenses 809.4. Profit and Loss Projection 8210. Conclusions 8511. References 87 | zh_TW |
| dc.format.extent | 2245654 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G1009330393 | en_US |
| dc.subject (關鍵詞) | 洋璽藝術 | zh_TW |
| dc.subject (關鍵詞) | 創業計畫 | zh_TW |
| dc.subject (關鍵詞) | Sello De Agua Art-Art Gallery | en_US |
| dc.subject (關鍵詞) | Business Plan | en_US |
| dc.title (題名) | 洋璽藝術創業計畫 | zh_TW |
| dc.title (題名) | Sello De Agua Art-Art Gallery Business Plan | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | Art Finance Report 2013, Art Tactic, Delloite, 2013. Art Taipei, http://art-taipei.comArt Kaoshiung, http://www.art-kaohsiung.com/en/Art Revolution Taipei, http://www.arts.org.twBar, Julius. Wealth Report: Asia, June 2013.Becker, Richard. Strategies for Effectively Marketing to High Net Worth Consumers, Equifax, Inc,. 2008.Commercial Galleries and Retail Outlets, Australia National Association for the Visual Arts, 2013.Curatorial Toolkit, 2010 Legacies Now, 2010. www.2010LegaciesNow.comGibson, Charles. Financial Statement Analysis, South Western, CENGAGE Learning. Magnus Bruno Frederik Resch. Managemenet of Art Galleries-Business Models.University of St. Gallen,School of Management,Economics, Law, Social Sciences and International Affairs, 2011.Moreu Nathalie, Dominque Sagot-Duvaroux. “Four Business Models in Contemporary Art”.International Journal of Arts Management, Volume 14, Number 3, Spring. 2012. McAndrew, Claire. TEFAF, Art Market Report, 2013. The Global Art Market with a Focus on China and Brazil. The European Fine Art Foundation, 2013. Osterwalder, Alexander and Pigeur Ives. Business Model Generation. Jhon Wiley and Sons, Inc, 2010.Taiwan Art Gallery Association,http://www.artsdealer.net/AGA/eng/main.htmlTaiwan Photo Fair, http://english.taiwanphotofair.comSotheby’s, 10-K Report, 2014. Vrealy, Myers, Allen, Principles of Corporate Finance. Mcgrawhill, Global Edition.Young Art Taipei, http://www.youngarttaipei.com | zh_TW |
