Publications-Theses

Article View/Open

Publication Export

Google ScholarTM

NCCU Library

Citation Infomation

Related Publications in TAIR

題名 洋璽藝術創業計畫
Sello De Agua Art-Art Gallery Business Plan
作者 齊始均
Chelala, Sergio San Sebastian
貢獻者 張大為
Chang, David
齊始均
Chelala, Sergio San Sebastian
關鍵詞 洋璽藝術
創業計畫
Sello De Agua Art-Art Gallery
Business Plan
日期 2014
上傳時間 2-Mar-2015 10:12:07 (UTC+8)
摘要 洋璽藝術創業計畫
Sello de Agua Art (洋璽藝術) is a startup professional art gallery with the aim to promote Latin American art in Taiwan and China. The company chose Taiwan’s art market as a prime location for launch given its mature state with a size valued second in Asia, behind the art market of Mainland China. Being launched in Taiwan brings abundant opportunities and strategic advantages to reach Taiwanese collectors as well as other Asian art collectors such as Chinese,Japanese, Hongkonese and westerners living in Asia.
In this growth, foreign artists (referring to those located outside Asia) are playing an important role because local and international dealers are promoting them to differentiate themselves in the eyes of Taiwanese and Asian collectors. This trend is sustained in creating an ability to serve changing demands of art based on the increasing number of emerging art collectors more open to western values and western ideas.
In this process, it stands out that Latin American artists are specially under-represented in the market. This does not reflect the general trend of Latin America art as it continues receiving gain in reputation and collection within the international art community. With its increased standing and the stage of the art market in Taiwan, introducing Latin American Art will happen in the middle to long run, which will not only allow collectors to solidify their collections but also allow Latin America artists to expand their careers through market expansion.
In this scenario there are several opportunities provided for art companies specializing in promoting Latin American art willing to come into the market and alleviate some needs within the art market.
參考文獻 Art Finance Report 2013, Art Tactic, Delloite, 2013.
Art Taipei, http://art-taipei.com
Art Kaoshiung, http://www.art-kaohsiung.com/en/
Art Revolution Taipei, http://www.arts.org.tw
Bar, Julius. Wealth Report: Asia, June 2013.
Becker, Richard. Strategies for Effectively Marketing to High Net Worth Consumers, Equifax, Inc,. 2008.
Commercial Galleries and Retail Outlets, Australia National Association for the Visual Arts, 2013.
Curatorial Toolkit, 2010 Legacies Now, 2010. www.2010LegaciesNow.com
Gibson, Charles. Financial Statement Analysis, South Western, CENGAGE Learning.
Magnus Bruno Frederik Resch. Managemenet of Art Galleries-Business Models.University of St. Gallen,School of Management,Economics, Law, Social Sciences and International Affairs, 2011.
Moreu Nathalie, Dominque Sagot-Duvaroux. “Four Business Models in Contemporary Art”.International Journal of Arts Management, Volume 14, Number 3, Spring. 2012.
McAndrew, Claire. TEFAF, Art Market Report, 2013. The Global Art Market with a Focus on China and Brazil. The European Fine Art Foundation, 2013.
Osterwalder, Alexander and Pigeur Ives. Business Model Generation. Jhon Wiley and Sons, Inc, 2010.
Taiwan Art Gallery Association,http://www.artsdealer.net/AGA/eng/main.html
Taiwan Photo Fair, http://english.taiwanphotofair.com
Sotheby’s, 10-K Report, 2014.
Vrealy, Myers, Allen, Principles of Corporate Finance. Mcgrawhill, Global Edition.
Young Art Taipei, http://www.youngarttaipei.com
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
100933039
103
資料來源 http://thesis.lib.nccu.edu.tw/record/#G1009330393
資料類型 thesis
dc.contributor.advisor 張大為zh_TW
dc.contributor.advisor Chang, Daviden_US
dc.contributor.author (Authors) 齊始均zh_TW
dc.contributor.author (Authors) Chelala, Sergio San Sebastianen_US
dc.creator (作者) 齊始均zh_TW
dc.creator (作者) Chelala, Sergio San Sebastianen_US
dc.date (日期) 2014en_US
dc.date.accessioned 2-Mar-2015 10:12:07 (UTC+8)-
dc.date.available 2-Mar-2015 10:12:07 (UTC+8)-
dc.date.issued (上傳時間) 2-Mar-2015 10:12:07 (UTC+8)-
dc.identifier (Other Identifiers) G1009330393en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/73565-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 100933039zh_TW
dc.description (描述) 103zh_TW
dc.description.abstract (摘要) 洋璽藝術創業計畫zh_TW
dc.description.abstract (摘要) Sello de Agua Art (洋璽藝術) is a startup professional art gallery with the aim to promote Latin American art in Taiwan and China. The company chose Taiwan’s art market as a prime location for launch given its mature state with a size valued second in Asia, behind the art market of Mainland China. Being launched in Taiwan brings abundant opportunities and strategic advantages to reach Taiwanese collectors as well as other Asian art collectors such as Chinese,Japanese, Hongkonese and westerners living in Asia.
In this growth, foreign artists (referring to those located outside Asia) are playing an important role because local and international dealers are promoting them to differentiate themselves in the eyes of Taiwanese and Asian collectors. This trend is sustained in creating an ability to serve changing demands of art based on the increasing number of emerging art collectors more open to western values and western ideas.
In this process, it stands out that Latin American artists are specially under-represented in the market. This does not reflect the general trend of Latin America art as it continues receiving gain in reputation and collection within the international art community. With its increased standing and the stage of the art market in Taiwan, introducing Latin American Art will happen in the middle to long run, which will not only allow collectors to solidify their collections but also allow Latin America artists to expand their careers through market expansion.
In this scenario there are several opportunities provided for art companies specializing in promoting Latin American art willing to come into the market and alleviate some needs within the art market.
en_US
dc.description.tableofcontents 1. Company Profile 1
1.1. Mission 1
1.2. Vision 2
1.3. Operation 2
1.4. Objectives of The Business 2
1.5. Financial Goals 4
1.6. Start Up Funding 5
2. Market Faults 6
3. Launching the Company to Help Eliminate the Pain 9
4. Launching the Company in the Right Moment 10
5. The Market and Target Audience: Taiwan, China and Asia Pacific Art Markets 13
5.1. Taiwan total available market 13
5.2. Taiwan Contemporary Art Market 15
5.3. Taiwan Contemporary Foreign Art Market 16
5.4. China Market 17
5.5. Consumer Behavior: Taiwanese and Chinese Consumption of Art 19
5.6. Contemporary Asian Art 21
5.7. Contemporary Foreign Western Art in Taiwan and China 22
5.8. Contemporary Latin America Artist in Taiwan and in China 24
5.9. Prices in the Total Available Main Market 25
5.10. Prices in the Contemporary Art Market in Taiwan 27
5.11. Prices of Contemporary Western Foreign Art in Taiwan 29
5.12. Prices of Contemporary Latin American Art in Taiwan 29
5.13. Implications of High Prices 30
5.14. Client Base 31
5.15. Client base preferences 35
5.16. Reaching Collectors 36
6. Competition 38
6.1. Introduction 38
6.2. Players in the Market 39
6.3. Auction Houses 40
6.4. Local Galleries 40
6.5. Dealers focused in Latin America artists 42
6.6. Entry Barriers for Dealers in the Available Market 44
6.7. Entry Barriers for Foreign Dealers 45
6.8. Business Model of Art in Taiwan 47
6.9. Business Model in Dealers Focused in Western Artists 54
7. Product and Market Positioning 56
7.1. Marketing Strategy 58
8. Sello de Agua Art (洋璽藝術) Business Model 60
8.1. Customers Segments and Target Audience 60
8.2. Value Proposition 65
8.3. Customers Relations 67
8.4. Channels 70
8.5. Key Activities 71
8.6. Key Partners and Resources 73
8.7. Cost Structure 74
8.8. Revenue Model 75
9. Financials 77
9.1. Revenue 77
9.2. Costs of Goods Sold 80
9.3. Selling, General and Administrative Expenses 80
9.4. Profit and Loss Projection 82
10. Conclusions 85
11. References 87
zh_TW
dc.format.extent 2245654 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G1009330393en_US
dc.subject (關鍵詞) 洋璽藝術zh_TW
dc.subject (關鍵詞) 創業計畫zh_TW
dc.subject (關鍵詞) Sello De Agua Art-Art Galleryen_US
dc.subject (關鍵詞) Business Planen_US
dc.title (題名) 洋璽藝術創業計畫zh_TW
dc.title (題名) Sello De Agua Art-Art Gallery Business Planen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Art Finance Report 2013, Art Tactic, Delloite, 2013.
Art Taipei, http://art-taipei.com
Art Kaoshiung, http://www.art-kaohsiung.com/en/
Art Revolution Taipei, http://www.arts.org.tw
Bar, Julius. Wealth Report: Asia, June 2013.
Becker, Richard. Strategies for Effectively Marketing to High Net Worth Consumers, Equifax, Inc,. 2008.
Commercial Galleries and Retail Outlets, Australia National Association for the Visual Arts, 2013.
Curatorial Toolkit, 2010 Legacies Now, 2010. www.2010LegaciesNow.com
Gibson, Charles. Financial Statement Analysis, South Western, CENGAGE Learning.
Magnus Bruno Frederik Resch. Managemenet of Art Galleries-Business Models.University of St. Gallen,School of Management,Economics, Law, Social Sciences and International Affairs, 2011.
Moreu Nathalie, Dominque Sagot-Duvaroux. “Four Business Models in Contemporary Art”.International Journal of Arts Management, Volume 14, Number 3, Spring. 2012.
McAndrew, Claire. TEFAF, Art Market Report, 2013. The Global Art Market with a Focus on China and Brazil. The European Fine Art Foundation, 2013.
Osterwalder, Alexander and Pigeur Ives. Business Model Generation. Jhon Wiley and Sons, Inc, 2010.
Taiwan Art Gallery Association,http://www.artsdealer.net/AGA/eng/main.html
Taiwan Photo Fair, http://english.taiwanphotofair.com
Sotheby’s, 10-K Report, 2014.
Vrealy, Myers, Allen, Principles of Corporate Finance. Mcgrawhill, Global Edition.
Young Art Taipei, http://www.youngarttaipei.com
zh_TW