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| 2004 |
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| 2004 |
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| 2003-12 |
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| 2003-12 |
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| 2003-08 |
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| 2003-04 |
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| 2003-02 |
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| 2003 |
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| 2002-12 |
顧客滿意度衡量與估計之研究─線性迴歸模型與 Ordered Probit/ Logit 模型之比較 |
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| 2002-10 |
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| 2002-02 |
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| 2002-01 |
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| 2002-01 |
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| 2001-09 |
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| 2001-05 |
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| 1999-08 |
Product Knowledge and Product Involvement as Moderators of the Effects of Information on Purchase Decisions: A Case Study Using the Perfect Information Frontier Approach |
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| 1999 |
Product knowledge and product involvement as moderators of the effects of information on purchase decisions: A case study using the Perfect Information Frontier Approach |
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| 1997 |
The Consumer Reports Mindset: Who Seeks the Value──The Involved or the Knowledgeable? |
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| 1995 |
The Determinants of Consumers` Purchase Decisions for Recycled Products: An Application of Acquisition-Transaction Utility Theory |
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