| 2001 |
The impact of emotion elicited by political advertising on candidate evaluations |
CHING-CHING CHANG、CHING-CHING CHANG |
article |
pdf(1065) |
| 2004 |
Country-of-Origin as a Heuristic Cue: The Effects of Message Ambiguity and Product Involvement |
CHING-CHING CHANG、CHING-CHING CHANG |
article |
pdf(1213) |
| 2006 |
The Influence of Masculinity and Femininity in Different Advertising Processing Contexts: An Accessibility Perspective |
CHING-CHING CHANG、CHING-CHING CHANG |
article |
pdf(1474) |
| 2004-08 |
When does gender counts: Further insights into gender schematic processing of female candidates` political advertisements |
CHING-CHING CHANG、CHING-CHING CHANG |
article |
pdf(859) |
| 2009 |
Being Hooked by Editorial Content: The Implications for Processing Narrative Advertising |
CHING-CHING CHANG |
article |
pdf(1850) |
| 2007 |
Diagnostic advertising content and individual differences: Testign a resource-matching perspective with a Taiwanese sample |
CHING-CHING CHANG、CHING-CHING CHANG |
article |
pdf(1603) |
| 2003 |
Party Bias in political advertising processing: results from an experiment involving the 1998 Taipei Mayor Election |
CHING-CHING CHANG、CHING-CHING CHANG |
article |
pdf(760) |
| 2007 |
The relative effectiveness of comparative and non-comparative advertising-Evidence for gender differences in information processing strategies |
CHING-CHING CHANG |
article |
|
| 2006-12 |
Cultural masculinity/femininity influences on ad appeals |
CHING-CHING CHANG、CHING-CHING CHANG |
article |
pdf(781) |
| 2004 |
The Interplay of Product Class Knowledge and Trial Experience in Attitude Formation |
CHING-CHING CHANG、CHING-CHING CHANG |
article |
pdf(691) |
| 2005 |
Ad-self-congruency effects: Self-enhancing cognitive and affective mechanisms |
CHING-CHING CHANG、CHING-CHING CHANG |
article |
pdf(1508) |
| 2005 |
The moderating influence of ad framing for ad-self-congruency effects |
CHING-CHING CHANG |
article |
pdf(1099) |
| 2006 |
Context-induced and ad-induced affect: Individual differences as moderators |
CHING-CHING CHANG、CHING-CHING CHANG |
article |
pdf(1148) |
| 2001-04 |
90年代臺灣公共關係研究之探討--版圖發展、變化與趨勢 |
黃懿慧、Huang, Yi-Hui |
article |
pdf(1600) |
| 2001-06 |
Should a public relations code of ethics be enforced? |
黃懿慧 |
article |
pdf(790) |
| 2004-09 |
Is symmetrical communication ethical and effective? |
黃懿慧 |
article |
pdf(1162) |
| 2001-02 |
OPRA: A cross-cultural multiple-item scale for measuring organization-public relationships |
黃懿慧 |
article |
pdf(1262) |
| 2001-04 |
Values of public relations: Effects on organization-public relationships mediating conflict resolution |
黃懿慧 |
article |
pdf(1481) |
| 2003-06 |
PRSA: Scale development for exploring the cross-cultural impetus of public relations strategies |
黃懿慧 |
article |
|
| 2000-07 |
The personal influence model and gao guanxi in Taiwan Chinese public relations |
黃懿慧 |
article |
pdf(1091) |
| 2005 |
Crisis communicative strategies in Taiwan: Category, continuum, and cultural implication |
黃懿慧 |
article |
pdf(1189)pdf(840) |
| 2004-04 |
公共關係之關係策略模式初探：在地文化的觀點 |
黃懿慧、Huang, Yi-Hui、 Lin, Ying-Hsuan |
article |
pdf(933) |
| 2004 |
A Chinese perspective of intercultural organization-public relationship |
黃懿慧 |
article |
pdf(1612) |
| 2002-12 |
「關係取向」理論模式初探︰組織與利益關係人關係之探討 |
黃懿慧、Huang, Yi-Hui |
article |
pdf(748) |
| 2007-09 |
Market Competition and Media Performance: Reexamining the Media Performance of the Cable Television Industry in Taiwan |
YU-LI LIU、CHING-HO CHEN、Lia, Shu-Chu Sarrina 、YU-LI LIU、 Chen, Chi-Ho |
article |
pdf(1405) |
