| 2009 |
Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising Persuasion |
CHING-CHING CHANG、CHING-CHING CHANG |
article |
pdf(1055) |
| 2009 |
Enhancing the Effectiveness of Anti-Smoking Messages via Self-Congruent Appeals |
CHING-CHING CHANG、CHING-CHING CHANG |
article |
pdf(1092) |
| 2008 |
The Effectiveness of Using a Global Look in an Asian Market |
CHING-CHING CHANG、CHING-CHING CHANG |
article |
web page(1516) |
| 2008 |
Chronological Age vs. Cognitive Age For young consumers: Implications for Advertising Persuasion |
CHING-CHING CHANG、CHING-CHING CHANG |
article |
pdf(1764) |
| 2008-04 |
Learn Taking a Picture or Photography? |
BEN-KUAN YU、BEN-KUAN YU |
article |
pdf(937) |
| 2008-05 |
磚瓦、水泥之外──用照片蓋台灣房子 |
BEN-KUAN YU |
article |
|
| 2008-07 |
Advertising Creativity, Processing Experiences, and Communication Effects |
YUEH-GANG WU、YUEH-GANG WU |
article |
pdf(1007) |
| 2008-11 |
Advertising Copy, Product Attributes Verifiability, and Communication Effects |
YUEH-GANG WU、YUEH-GANG WU |
article |
web page(1066) |
| 2008-10 |
A New Taxonomy of Metaphoric Advertisements and Analysis of Status Quo |
YUEH-GANG WU、YUEH-GANG WU |
article |
pdf(1358) |
| 2001-07 |
The Effects of Negative Candidate News and News Frames on Political Cynicism and Attribution of Responsibility |
YI-NING CHEN、YI-NING CHEN |
conference |
pdf(1058) |
| 2009 |
An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web: A cross-national study |
YUHMIIN CHANG、YUHMIIN CHANG |
article |
pdf(1263) |
| 2008 |
政治置入性新聞對新聞可信度之影響 |
XIAN-EN PENG、YUHMIIN CHANG |
article |
pdf(844) |
| 2008 |
Comparing Effects of Single and Multiple Media Repetition |
YUHMIIN CHANG、YUHMIIN CHANG |
article |
pdf(1052) |
| 2008-10 |
Does (Linking with) Practice Make Perfect?: A Survey of Public Relations Scholars |
I-HUEI CHENG、I-HUEI CHENG |
article |
pdf(1477) |
| 2009 |
大學視覺藝術教育色彩相關課程現況研究─以97學年為例 |
CHYI-MIIN WANG |
conference |
|
| 2009 |
運用藝術名畫實施視覺創意教學研究─以廣告系繪畫創作課程為例 |
CHYI-MIIN WANG |
conference |
|
| 2005 |
運用『圖像表現策略』創作廣告作品之教學研究 |
CHYI-MIIN WANG |
conference |
|
| 2008-06 |
Constructing Meaning through De-/Contextualisation in Realist Documentary Photography: An Analysis of Two Cases in 1980s Taiwan |
LI-HSIN KUO、LI-HSIN KUO |
article |
web page(1192) |
| 2008-03 |
The Sentimentality and the Politicization of Humanist Photography: A Critical Reading of Lanyu, Goodbye and Dignity and Humiliation |
LI-HSIN KUO、LI-HSIN KUO |
article |
|
| 2008-07 |
從台灣青少兒家長網路素養變遷看網路分級成效 |
WEI-WEI HUANG |
article |
|
| 2004-12 |
政府公關與行銷：從政策宣導與媒體效益評估的再思考 |
CHING-HO CHEN |
article |
pdf(1190) |
| 2006-03 |
Dual Viewpoints for Double Vision: Spatialized Narration and In/Visible Special Effects Abstract |
RU-SHOU CHEN、RU-SHOU CHEN |
article |
web page(1296) |
| 2006-04 |
新媒體五大原則 |
RU-SHOU CHEN |
article |
|
| 2008-06 |
媒體經營權轉換對員工勞資關係氣氛、工作滿足與組織承諾影響之初探 --以某電視公司為例 |
CHIUNG-WEN HSU、吳政龍 |
article |
pdf(844) |
| 2008-12 |
Will the Deficiency of PTS`s Finance Impact the Quality of Program Production? |
KUO-FENG TSENG、KUO-FENG TSENG |
article |
pdf(1178) |
