| 1996-11 |
1995年三屆立法委員選舉政黨報紙競選廣告訊息與媒體策略分析 |
鄭自隆 |
article |
pdf(3198) |
| 1996-11 |
例 |
孫秀蕙 |
article |
pdf(1866) |
| 1999-05 |
女性候選人在選舉中的優劣勢─以八十六年台北縣縣長候選人周荃為例 |
張卿卿 |
article |
pdf(508) |
| 2002-05 |
競選媒體使用對選民競選議題知識與政治效能感的影響－以兩千年台灣總統大選為例 |
張卿卿、Chang, Chingching |
article |
pdf(1078) |
| 2002-11 |
大學生的媒介認知，媒介行為與其政治效能與政治參與之間的關係 |
張卿卿、Chang, Chingching |
article |
pdf(1117) |
| 2007-04 |
初探隱喻廣告中隱喻與表現形式的效果 |
吳岳剛、侯純純 |
article |
|
| 2005-06 |
符號、敘事結構與公共關係中的「說服」：以九一一事件布希演講稿為例 |
孫秀蕙 |
article |
|
| 1995-05 |
台灣「廣告品質」之問題試析 |
祝鳳岡 |
article |
pdf(817) |
| 2000-11 |
評[周大慶]《攝影飛羽間--野鳥生態攝影的技法與欣賞》 |
游本寬 |
article |
|
| 1999 |
The impact of perceived channel utilitise shopping orientations and demographics on the consumer`s online buying behavior |
郭貞、李海容、Martha Russel |
article |
|
| 2001-07 |
2000年總統大選候選人網站分析 |
鄭自隆、刑縱任、馬方哲、戴文玲 |
article |
|
| 2004-03 |
臺灣競選傳播應用數位化媒介之回顧 |
鄭自隆 |
article |
|
| 2003 |
How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations |
Chang, Chingching、張卿卿 |
article |
pdf(1483) |
| 2003 |
Relative judgments in competitive contexts |
Chang, Chingching、張卿卿 |
article |
pdf(1217) |
| 2004 |
How individual develop brand evaluations in different contexts-The relative impacts of affect self-relevant thoughts and product attribute thoughts |
Chang, Chingching、張卿卿 |
article |
pdf(1364) |
| 2004 |
Ad and brand evaluation in a competitive processing context-The effects of number of attributes and repetition strategies |
Chang, Chingching、張卿卿 |
article |
pdf(1500) |
| 2006 |
Enhancing self-consciousness: Implicatoins for the effectiveness of ad appeals |
Chang, Chingching、張卿卿 |
article |
pdf(1123) |
| 1991-12 |
On Enhancing the Persuasiveness of Low Credibility Sources: The Use of a Partial Incongruity Strategy |
郭貞 |
article |
pdf(1337) |
| 2000 |
The effect of personality differences on product evaluations |
張卿卿 |
article |
|
| 1992-09 |
從心所欲而不踰矩? 談廣告道德與社會責任的關係 |
陳文玲 |
article |
pdf(855) |
| 2002 |
The Internet as a Public Relations Medium: An Exploratory Study of PR Professionals in Taiwan |
孫秀蕙、劉端裕、郭書祺 |
article |
|
| 1993-06 |
關於「沈默螺旋」的一場筆戰--淺談意識型態與理論建構的關係 |
孫秀蕙 |
article |
pdf(1258) |
| 2002 |
Communication strategy in Taiwan`s and U. S. corporate web pages: A cross-cultural comparison |
張卿卿、Tsao J.、Chang C. |
article |
|
| 1994-01 |
認同形成、家庭溝通型態以及青少年媒介使用:一個整合模式 |
郭貞 |
article |
pdf(1266) |
| 2007-01 |
The interplay of candidate-initiated and journalist-initiated agendas in the 1996 and 2004 Taiwan presidential election |
張卿卿 |
article |
pdf(1463) |
