| dc.creator (作者) | Kuo, Cheng | en_US |
| dc.creator (作者) | 郭貞 | - |
| dc.date (日期) | 1999 | en_US |
| dc.date.accessioned | 18-Dec-2008 17:41:10 (UTC+8) | - |
| dc.date.available | 18-Dec-2008 17:41:10 (UTC+8) | - |
| dc.date.issued (上傳時間) | 18-Dec-2008 17:41:10 (UTC+8) | - |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/17802 | - |
| dc.description.abstract (摘要) | This study examines Taiwanese consumer orientations in relation to media exposure, and seeks to determine how relevant the concept of a `Generation X` is in the case of Taiwan. A causal structural model was proposed and tested with a view to examining the impact of generation and other demographic variables. Results indicate significant differences between generations. In general, the Xers showed greater concerns for fashion and self-expression, and were greater users of electronic media. The paper considers these generation differences against the backdrop of the disparity between traditional Confucian values and Western consumer culture. | - |
| dc.format | application/ | en_US |
| dc.language | en | en_US |
| dc.language | en-US | en_US |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | Asian Journal of Communication, 9(1), 126-132 | en_US |
| dc.title (題名) | Consumer Styles and Media Uses of the Generation Xers in Taiwan | en_US |
| dc.type (資料類型) | article | en |
| dc.identifier.doi (DOI) | 10.1080/01292989909359613 | - |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1080/01292989909359613 | - |
