| 1995 |
公關人員與媒體之間的互動模式對於議題管理策略的啟示-以非營利的弱勢團體為例 |
孫秀蕙 |
conference |
|
| 1994 |
公關理論中的「雙向對等性溝通模式」再省思 |
孫秀蕙 |
conference |
|
| 1993 |
環保團體的公共關係策略探討 |
孫秀蕙 |
conference |
|
| 1993 |
臺灣電視新聞在政治民主化過程中扮演的角色 |
孫秀蕙 |
conference |
|
| 1993 |
民意理論的死硬派之研究:以興建核四廠為例 |
孫秀蕙 |
conference |
|
| 1992 |
公共關係活動效果初探-閱聽人對公益廣告的認知與學習效果初探 |
孫秀蕙 |
conference |
|
| 1999 |
Channel selection of the internet users in Taiwan for shopping and buying |
郭貞 |
conference |
|
| 1999 |
The impact of market mavenism and shopping orientation on the consumer`s use of the Web catalogs and retail stores as shopping and buying channels |
郭貞 |
conference |
|
| 1997 |
地域差異與社會階層對台灣地區民眾消費行為傾向之影響 |
郭貞 |
conference |
|
| 1997 |
台灣與大陸青少年消費行為之比較 |
郭貞 |
conference |
|
| 1996 |
線性結構方程模式在跨組比較之應用 |
郭貞 |
conference |
|
| 1996 |
Examiming the Consumer Styles and the Media Use Patterns of the People on Taiwan |
郭貞 |
conference |
|
| 1995-08 |
Exploring the Consumer Style of Youths in China |
郭貞 |
conference |
|
| 1995-06 |
試論傳媒使用、自我認同狀況、與個人背景因素對臺灣地區民眾消費習性與風格形成之影響 |
郭貞 |
conference |
|
| 1994-11 |
廣告從業人員離職因素之研究 |
郭貞 |
conference |
|
| 1994-08 |
Investigation the Compulsive Buying Behaviors among the Taiwanese Youths: An Integrated Model |
郭貞 |
conference |
|
| 1993-12 |
台灣地區民眾消費行為研究 |
郭貞 |
conference |
|
| 1993-09 |
美國消費者行為研究之現況與應用 |
郭貞 |
conference |
|
| 1993-05 |
以Erikson的理論架構探討國內青少年的媒體使用行為 |
郭貞 |
conference |
|
| 1992-01 |
The Acquisition of Consuner Skills and Materialism: A Cross-Cultural Comparison |
郭貞 |
conference |
|
| 1992-05 |
Race-Difference in the Formation of Patriotism Anti-Communism and Political Alienation |
郭貞 |
conference |
|
| 1992-04 |
Buying for Name Brand Social Approval or Fashion: A Social Learning Approach |
郭貞 |
conference |
|
| 1999 |
看的方法：台灣民眾廣告態度研究 |
陳文玲 |
conference |
|
| 1997 |
逆向涵化之初探 |
陳文玲 |
conference |
|
| 1997 |
網際網路行不行？銷不銷？ |
陳文玲 |
conference |
|
