1. NCCU Academic Hub
  2. Research Outputs

Browsing by Author 張卿卿


Or, select a letter below to browse by last name
0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Showing results 69 to 88 of 236 < previous   next >
DateTitleAuthor(s)
25-Jan-2021How Morality Judgments Influence Humor Perceptions of Prankvertising張卿卿; Chang, Chingching
22-Feb-2013How people tell an ad story: Western vs. Asian stylesChing, Chingching; 張卿卿
26-Oct-2018How salient pictures in magazine advertisements bias consumers` preference construction: A comparison with product pages in e-stores applying dual system modelChang, Chingching; 張卿卿
26-Jun-2018How Salient Pictures in Magazine Advertisements Bias Consumers’ Preference Construction: A Comparison with Product Pages in e-Stores Applying a Dual System Model張卿卿; Chang, Chingching
18-Dec-2008Ideal self-image congruency as a motivator for smoking-The moderating effects of personality traits張卿卿
21-Feb-2013Imagery fluency and narrative advertising effectsChang, Chingching; 張卿卿
22-Nov-2010The impact of emotion elicited by political advertising on candidate evaluationsChang, Chingching; 張卿卿
18-Dec-2008The impact of negative political advertising: A review張卿卿
18-Dec-2008The impacts of emotion elicited by print political advertising on candidate evaluation張卿卿
18-Dec-2008The Impacts of News Frames and Ad Types on Candidate Perception and Political Cynicism during the 1998 Taipei Mayoral Election in Taiwan張卿卿
5-Jan-2015Inaccuracy in Health Research News: A Typology and Predictions of Scientists’ Perceptions of the Accuracy of Research News張卿卿; Chang, Ching-Ching
31-May-2010Increasing mental health literacy via narrative advertising張卿卿
22-Nov-2010Increasing mental health literacy via narrative advertisingChang, Chingching; 張卿卿
6-Dec-2013The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization張卿卿; Chang, Chingching
6-Dec-2013The Influence of Ambivalence toward a Communication Source: Media Context Priming and Persuasion Polarization張卿卿; Chang, Chingching
25-Feb-2013The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as ModeratorsChang, Chingching; 張卿卿
22-Nov-2010The Influence of Masculinity and Femininity in Different Advertising Processing Contexts: An Accessibility PerspectiveChang, Chingching; 張卿卿
18-Dec-2008Intermedia agenda setting effects in the 1996 presidential election in Taiwan張卿卿
18-Dec-2008The Interplay of Ad Exposure and Direct Experiences--The Moderating Role of Product Knowledge張卿卿
18-Dec-2008The interplay of candidate-initiated and journalist-initiated agendas in the 1996 and 2004 Taiwan presidential election張卿卿
Showing results 69 to 88 of 236 < previous   next >